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SBD/September 20, 2012/Marketing and Sponsorship
Published September 20, 2012
COAST-TO-COAST: The Rockets yesterday announced East West Bank as a new marketing partner. The deal will provide the bank with both in-arena and on-air exposure. East West Bank also will collaborate with the Rockets to support community development programs in Houston (Rockets).
READING RAINBOW: The Chiefs, Hy-Vee, P&G and the K.C. Public Schools are collaborating for the Red Zone Reading Challenge, an effort designed to encourage healthy reading habits and classroom attendance. A total of 25 elementary schools will take part in the program (Chiefs).
CAT’S MEOW: EXAMINER.com’s Juan Martinez noted Bobcats F Michael Kidd-Gilchrist “posted a picture on his Instagram account on Wednesday showing him in his Bobcats uniform with the Jumpman logo overlooking him.” However, “a signature shoe this early is unlikely.” Jordan Brand’s “last highly-touted rookie” was F Carmelo Anthony when he was with the Nuggets. Anthony’s signature line “did not really begin until his second year” (EXAMINER.com, 9/19).