Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Marketplace Roundup

The AFP reported Ligue 1 soccer club Paris Saint-Germain is "about to find a solution" to put itself within the new UEFA Financial Fair Play rules thanks to a US$130M annual sponsorship deal. The "enormous contract" is in advanced stages of discussion with an unknown Qatari bank, and "would most likely" be for four years. The bank "would like to become the jersey sponsor of PSG next season." It would replace Emirates Airline, whose contract runs through '14. Emirates currently pays the club US$4.6M annually. The Qatari investors “would also like” naming rights to the club’s Parc des Princes Stadium (AFP, 9/19).

COAST-TO-COAST: The Rockets yesterday announced East West Bank as a new marketing partner. The deal will provide the bank with both in-arena and on-air exposure. East West Bank also will collaborate with the Rockets to support community development programs in Houston (Rockets).

READING RAINBOW: The Chiefs, Hy-Vee, P&G and the K.C. Public Schools are collaborating for the Red Zone Reading Challenge, an effort designed to encourage healthy reading habits and classroom attendance. A total of 25 elementary schools will take part in the program (Chiefs).

CAT’S MEOW
: EXAMINER.com’s Juan Martinez noted Bobcats F Michael Kidd-Gilchrist “posted a picture on his Instagram account on Wednesday showing him in his Bobcats uniform with the Jumpman logo overlooking him.” However, “a signature shoe this early is unlikely.” Jordan Brand’s “last highly-touted rookie” was F Carmelo Anthony when he was with the Nuggets. Anthony’s signature line “did not really begin until his second year” (EXAMINER.com, 9/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/09/20/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/09/20/Marketing-and-Sponsorship/Roundup.aspx

CLOSE