SBD/September 20, 2012/Marketing and Sponsorship

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  • Mike Trout Signs First Major Sponsorship Deal With Beverage Brand BodyArmor

    Trout reportedly will receive a small equity stake in BodyArmor as part of deal

    Angels CF Mike Trout has "signed his first big national endorsement deal" with BodyArmor Superdrink, according to Darren Rovell of ESPN.com. Sources said that Trout will be paid and "also will receive a small equity stake in the upstart company, which is projected to hit $10 million in sales in its first year.” BodyArmor Nutrition co-Owner Mike Repole said that Trout “could appear on in-store point-of-purchase displays.” Rovell notes the sports drink brand, which “is targeted to the 15- to 30-year-old with an active lifestyle, has a growing stable of athletes endorsing its product” including Patriots TE Rob Gronkowski, Eagles RB LeSean McCoy and Giants DE Jason Pierre-Paul. In addition to his BodyArmor endorsement, Trout “wears Nike shoes and batting gloves and has a contract to wear a Rawlings glove.” He also recently signed a two-year extension of his autograph deal with Major League Alumni Marketing. Craig Landis, Trout's agent, said that Trout “uses Old Hickory Bats, wears a Phiten necklace and frequently wears Oakley sunglasses, but is not compensated by those companies.” Landis will “comb through endorsement proposals in the offseason, but says that he doesn't want to spend the offseason cluttering his client's schedule” (ESPN.com, 9/20).

    Print | Tags: Marketing and Sponsorship, Los Angeles Angels
  • TicketCity Bowl To Get New Title Sponsor Under Incoming Ownership Group

    TicketCity is “no longer the title sponsor” of the bowl game played at the Cotton Bowl, according to Robert Wilonsky of the DALLAS MORNING NEWS. A release states that the game, which has been played twice, has “a new owner, and the new owner has other plans.” Fair Park Exec GM Daniel Huerta confirmed that there is “a new ownership group replacing Tom Starr’s Dallas Football Classic.” But Huerta “won’t say who the new group is, only that it's ‘a new nonprofit’ based in Dallas.” Huerta added that an official announcement will be made Oct. 4 “at noon on the steps of the Cotton Bowl.” Wilonsky reported the name of the “new umbrella organization [is] Heart of Dallas” and Conference USA Commissioner Britton Banowsky is “involved.” Huerta said that C-USA, the Big 12 and Big Ten “would still remain involved in the game” (DALLASNEWS.com, 9/18).

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  • Seahawks QB Russell Wilson Stars In New Levi's TV Spot "Go Forth"

    Seahawks rookie QB Russell Wilson is appearing in a new Levi's TV ad entitled "Go Forth," in which he "talks about his life and journey," according to Nick Eaton of SEATTLEPI.com. Wilson "shares about the perseverance, perspective and purpose he learned from his father," who died the night he was picked in the '10 MLB draft. The ad will run on ESPN, ESPN2 and ABC "beginning now until the end of September," including during next week's Packers-Seahawks "MNF" game (SEATTLEPI.com, 9/19). NBCSPORTS.com's Rick Chandler wrote Levi’s has "found possibly the perfect spokesman" in Wilson. It is "rare that you see something sports related that’s as informative, inspiring and moving on television, let alone in a commercial" (NBCSPORTS.com, 9/19).

    THE LONG BALL: In DC, Sarah Kogod noted when Redskins long snapper Nick Sundberg “kept playing after breaking his arm during the Redskins’ season opener, he solidified his reputation as the toughest long snapper in the league.” Sundberg “decided to ride the wave,” and is now selling T-shirts. They can be found at Sundbergit.com and feature phrases such as, “One arm, no problem” and ”My long snapper is tougher than your long snapper” (WASHINGTONPOST.com, 9/17).

    CAPPED OFF: In San Jose, Cam Inman reports 49ers QB Alex Smith will be fined $15,000 by the NFL if he wears an MLB Giants cap like the one he often wore "to last season's postgame news conferences.” The Giants cap “constitutes non-sponsored gear, and players must abide by the NFL's dress code before, during and after games ‘when visible to the stadium and television audience.’" Smith has “not worn his black Giants cap after either of the 49ers' two wins this season” (SAN JOSE MERCURY NEWS, 9/20).

    STAYING HYDRATED: WAT-AAH!, a water line aimed at kids and teens, extended its partnership with Saints WR Marques Colston. Louisiana-based Rouses Supermarkets this month will unveil a limited-edition bottle of WAT-AAH! #12, with proceeds to benefit AMIkids (THE DAILY).

    Print | Tags: Marketing and Sponsorship, NFL, Levi Strauss, Seattle Seahawks
  • Marketplace Roundup

    PSG is in talks with a Qatari bank about jersey sponsorship of the team

    The AFP reported Ligue 1 soccer club Paris Saint-Germain is "about to find a solution" to put itself within the new UEFA Financial Fair Play rules thanks to a US$130M annual sponsorship deal. The "enormous contract" is in advanced stages of discussion with an unknown Qatari bank, and "would most likely" be for four years. The bank "would like to become the jersey sponsor of PSG next season." It would replace Emirates Airline, whose contract runs through '14. Emirates currently pays the club US$4.6M annually. The Qatari investors “would also like” naming rights to the club’s Parc des Princes Stadium (AFP, 9/19).

    COAST-TO-COAST: The Rockets yesterday announced East West Bank as a new marketing partner. The deal will provide the bank with both in-arena and on-air exposure. East West Bank also will collaborate with the Rockets to support community development programs in Houston (Rockets).

    READING RAINBOW: The Chiefs, Hy-Vee, P&G and the K.C. Public Schools are collaborating for the Red Zone Reading Challenge, an effort designed to encourage healthy reading habits and classroom attendance. A total of 25 elementary schools will take part in the program (Chiefs).

    CAT’S MEOW
    : EXAMINER.com’s Juan Martinez noted Bobcats F Michael Kidd-Gilchrist “posted a picture on his Instagram account on Wednesday showing him in his Bobcats uniform with the Jumpman logo overlooking him.” However, “a signature shoe this early is unlikely.” Jordan Brand’s “last highly-touted rookie” was F Carmelo Anthony when he was with the Nuggets. Anthony’s signature line “did not really begin until his second year” (EXAMINER.com, 9/19).

    Print | Tags: Marketing and Sponsorship
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