Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Marketplace Roundup Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup
SBD/September 19, 2012/Marketing and Sponsorship
Published September 19, 2012
BAD TO THE BONE: UFC fighter Jon Jones said that his new Nike shoe and clothing line "will be out in three to four months.” Jones said, "I have a lot of pride with this deal. I consider myself a pretty marketable individual.” ESPN.com’s Lynn Hoppes noted Jones is currently “working with the Nike designers on the color and style” of his line (ESPN.com, 9/18).
O YES HE DID: The AP's John Wawrow noted Bills DE Mario Williams yesterday at a Buffalo-area supermarket unveiled "MariO's,” the “latest limited edition cereal produced by” Pittsburgh-based PLB Sports. The company previously “brought area sports fans ‘T.O's,’ during Terrell Owens season in Buffalo, and ‘Flutie Flakes,’ during Doug Flutie's tenure as the Bills quarterback.” The cereal box is in "Bills red and blue colors, with a picture of an open-mouthed Williams pretending to be roaring on the front.” Williams will be “donating all of his proceeds to Carly’s Club,” a charity that “supports patients at Buffalo's Roswell Park Cancer Institute” (AP, 9/18).
GOING FOR A RUN: Nissan extended its partnership with N.Y. Road Runners through ’13, becoming a top partner of the ING N.Y. Marathon and presenting sponsor of the NYRR Fifth Avenue Mile, which takes place Saturday (Nissan).