SBD/September 18, 2012/Research and RatingsPrint All
Sports execs say that Angels 1B Albert Pujols is the athlete they would most likely pick to represent their brand if they wanted to target U.S.-based Hispanics and endorsement fees were not an issue, according to a Turnkey Sports Poll conducted in August. Just over 11% of respondents said Pujols would be the be the best athlete to target, followed by La Liga club FC Barcelona F Lionel Messi and Yankees 3B Alex Rodriguez, both at 3.5% (Turnkey Sports).If you represented a brand that wanted to target U.S.-based Hispanics and endorsement fees were not an issue, what athlete would you pick?
ATHLETE% Angels 1B Albert Pujols11.3% FC Barcelona F Lionel Messi3.5% Yankees 3B Alex Rodriguez3.5% Giants WR Victor Cruz3.0% Manchester United F Javier Hernandez2.6% Retired boxer Oscar de la Hoya2.6% Red Sox DH David Ortiz2.2% Real Madrid F Cristiano Ronaldo2.2% NASCAR driver Juan Pablo Montoya1.7% Heat F LeBron James1.3%
WHO'S BUYING? SABMiller topped all advertisers during nationally-televised sports programming on U.S. Spanish-language networks during the first half of '12, according to data from Nielsen. SABMiller spent $13.03M promoting its brands during the first six months of '12, well ahead of second-place Toyota ($9.95M). Other beer companies in the top 20 were A-B InBev, Crown Imports and L'Arche Holding (Nielsen).Top Advertisers Across All Nationally-Televised Sports Programming
On U.S. Spanish-Language Networks From Jan.1-June 30
PARENT COMPANYAD SPEND SABMiller$13.03M Toyota$9.95M Deutsche Telekom$8.88M McDonald's$8.26M Allstate$6.99M Verizon$6.79M Anheuser-Busch InBev$6.77M State Farm$6.44M Home Depot$6.38M Volkswagen$5.99M Dish Network$5.34M Sprint Nextel$5.21M Procter & Gamble$5.05M Lowe's$4.87M AT&T$4.63M GM$4.48M Hyundai$4.47M Crown Imports$4.32M L'Arche Holding$4.25M Fiat$4.22M