NBA TV, FS Indiana Set Records United Airlines Renews As Arena Sponsor WTA Brussels Open Folds After Three Years NCAA Awards Championship Events Commissioners Discuss NCAA Reform NCAA's Emmert Talks O'Bannon Lawsuit Van Gundy Will Not Broadcast Knicks Game E-Trade Will Not Run Super Bowl Ad IAF: Emmert Says New Structure Possible Kings Lead NBA Teams In Attendance Gains
SBD/September 18, 2012/Research and RatingsPrint All
Sports execs say that Angels 1B Albert Pujols is the athlete they would most likely pick to represent their brand if they wanted to target U.S.-based Hispanics and endorsement fees were not an issue, according to a Turnkey Sports Poll conducted in August. Just over 11% of respondents said Pujols would be the be the best athlete to target, followed by La Liga club FC Barcelona F Lionel Messi and Yankees 3B Alex Rodriguez, both at 3.5% (Turnkey Sports).If you represented a brand that wanted to target U.S.-based Hispanics and endorsement fees were not an issue, what athlete would you pick?
ATHLETE% Angels 1B Albert Pujols11.3% FC Barcelona F Lionel Messi3.5% Yankees 3B Alex Rodriguez3.5% Giants WR Victor Cruz3.0% Manchester United F Javier Hernandez2.6% Retired boxer Oscar de la Hoya2.6% Red Sox DH David Ortiz2.2% Real Madrid F Cristiano Ronaldo2.2% NASCAR driver Juan Pablo Montoya1.7% Heat F LeBron James1.3%
WHO'S BUYING? SABMiller topped all advertisers during nationally-televised sports programming on U.S. Spanish-language networks during the first half of '12, according to data from Nielsen. SABMiller spent $13.03M promoting its brands during the first six months of '12, well ahead of second-place Toyota ($9.95M). Other beer companies in the top 20 were A-B InBev, Crown Imports and L'Arche Holding (Nielsen).Top Advertisers Across All Nationally-Televised Sports Programming
On U.S. Spanish-Language Networks From Jan.1-June 30
PARENT COMPANYAD SPEND SABMiller$13.03M Toyota$9.95M Deutsche Telekom$8.88M McDonald's$8.26M Allstate$6.99M Verizon$6.79M Anheuser-Busch InBev$6.77M State Farm$6.44M Home Depot$6.38M Volkswagen$5.99M Dish Network$5.34M Sprint Nextel$5.21M Procter & Gamble$5.05M Lowe's$4.87M AT&T$4.63M GM$4.48M Hyundai$4.47M Crown Imports$4.32M L'Arche Holding$4.25M Fiat$4.22M