Dick's Fires All In-Store PGA Pros Manziel Tops NFLPI's List Of Player Sales For Q1 Browns, Value City Furniture Partner For Camp AT&T Rolling Out New Yankees Campaign Chip Ganassi Drivers Star In Spot For Cottonelle Manziel Tops All Individual NFL Jersey Sales Adidas, Champs Sports Create Instagram Series USA Swimming Launches New Campaign Chevy Lauds Global Benefits Of ManU Deal Marketplace Roundup
Upcoming Conferences and Events
SBD/September 17, 2012/Marketing and Sponsorship
Adidas Adds Derrick Rose Apparel Line, Unveils New Logo With D Rose 3.0 Shoe
Published September 17, 2012
RAW EMOTION: The L.A. Times' Bill Plaschke said of Rose becoming emotional during the unveiling of his new adidas shoe, “At a moment when athletes are their most bombastic trying to sell a shoe, he’s at his most humble. You can tell this kid has the weight of a city on his shoulders” (“Around The Horn,” ESPN, 9/14). ESPN’s Tony Kornheiser said Rose’s emotional outburst was “heartwarming and it appears to be honest and real emotion.” Kornheiser: “The setting for it I could be cynical about because people were there to find out that he was selling shoes. But it’s very hard to be cynical about Derrick Rose” (“PTI,” ESPN, 9/14).