Bulls Brass Parts Ways With Thibodeau FIFA Sponsors Have Yet To Pull Out Of Deals Sponsors Detail Activation Plans For WWC Women's World Cup TV Ads Selling Fast For Fox Report: UA Making Big Push For Univ. Of Texas Lightning Take Social Media Taglines To Market Chase Seeing Big Return From NHL ECF IndyCar's Kanaan Gets Taylor Swift Paint Scheme Keselowski: Speaking Out Has Cost Me Deals Marketplace Roundup
Upcoming Conferences and Events
SBD/September 17, 2012/Marketing and Sponsorship
Adidas Adds Derrick Rose Apparel Line, Unveils New Logo With D Rose 3.0 Shoe
Published September 17, 2012
RAW EMOTION: The L.A. Times' Bill Plaschke said of Rose becoming emotional during the unveiling of his new adidas shoe, “At a moment when athletes are their most bombastic trying to sell a shoe, he’s at his most humble. You can tell this kid has the weight of a city on his shoulders” (“Around The Horn,” ESPN, 9/14). ESPN’s Tony Kornheiser said Rose’s emotional outburst was “heartwarming and it appears to be honest and real emotion.” Kornheiser: “The setting for it I could be cynical about because people were there to find out that he was selling shoes. But it’s very hard to be cynical about Derrick Rose” (“PTI,” ESPN, 9/14).