EA Used Tebow Name In NCAA Game No Heisman Campaign For Bridgewater Brian Urlacher's Marketability Stays Strong Which Is It: French Open Or Roland Garros? Sorenstam Transition To Brand Ambassador TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym
Upcoming Conferences and Events
SBD/September 17, 2012/Marketing and Sponsorship
Adidas Adds Derrick Rose Apparel Line, Unveils New Logo With D Rose 3.0 Shoe
Published September 17, 2012
RAW EMOTION: The L.A. Times' Bill Plaschke said of Rose becoming emotional during the unveiling of his new adidas shoe, “At a moment when athletes are their most bombastic trying to sell a shoe, he’s at his most humble. You can tell this kid has the weight of a city on his shoulders” (“Around The Horn,” ESPN, 9/14). ESPN’s Tony Kornheiser said Rose’s emotional outburst was “heartwarming and it appears to be honest and real emotion.” Kornheiser: “The setting for it I could be cynical about because people were there to find out that he was selling shoes. But it’s very hard to be cynical about Derrick Rose” (“PTI,” ESPN, 9/14).