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SBD/September 17, 2012/Leagues and Governing Bodies
NHL Lockout, Day 2: Union Considering Creation Of Canada-Russia Series
Published September 17, 2012
BROADCASTING OPTIONS: Westhead in a separate piece noted the NHLPA for matchups in Russia “could negotiate a deal with Cineplex Entertainment for games to be shown in movie theatres during the afternoon.” It is “a tactic that’s worked in India, where games featuring the Indian Premier League’s cricket teams have been broadcast in cinemas the past several years.” Cineplex has "previously shown live sports events," including NHL games,the Vancouver Olympics and Wimbledon tennis. It is also possible the union "could negotiate with web-search-turned-media company Yahoo Inc. which earlier this year said it was considering a bid for the Canadian broadcast rights to the Olympics." One media exec said that the NHLPA “could also strike deals directly with cable operators, who could sell games via pay-per-view” (TORONTO STAR, 9/15).