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SBD/September 14, 2012/Marketing and Sponsorship
Oregon State Working On Rebranding Effort With Nike; New Logo Expected Fall '13
Published September 14, 2012
KNIGHT & DAY: RIVALS.com's Brandon Helwig reports the Univ. of Central Florida's athletics logos "are being streamlined." There were "more than a dozen variations when the new look was introduced in May 2007 and that's led to a lack of uniformity in merchandising and branding." There will be "two primary logos and two secondary logos" going forward. Other versions "will be phased out." UCF VP & AD Todd Stansbury said that the "stacked" UCF logo featured on football helmets "would serve as a primary logo as well as the 'across' UCF logo, which is currently seen on the front of several jerseys, including those for basketball." Stansbury "did not elaborate on which two logos would serve as secondary marks, though presumably the 'Knight head' logo would remain in some fashion" (RIVALS.com, 9/14).