Sources: NASCAR Seeking $1B For Title Sponsor Nike's Converse Launches "Made By You" Campaign Powerade's "Just A Kid" Ad Features Rose Under Armour Focusing On Fitness Apps NASCAR Race Makes Title Sponsor's Site Crash PBR, Sonic Partner For Remainder Of '15 Marketplace Roundup Ovechkin Signs With Fanatics Authentic Kingsford Charcoal Bags To Feature O'Bannon Freddie Jacobson Debuting Three Microbrews
Upcoming Conferences and Events
SBD/September 12, 2012/Marketing and Sponsorship
Names & Faces: Ravens' Rice, Lewis Getting Active Around Baltimore Market
Published September 12, 2012
CHANGING SHOES: In Ft. Lauderdale, Ira Winderman cited SneakerWatch.com as saying it "has received confirmation that [Heat G] Dwyane Wade will no longer be repping Jordan Brand.” Wade on Friday said, “We're still negotiating, until you get to the point where you decide which way to go. There's many shoe companies that obviously know that I'm up this summer. But I still have the respect for and the obligation and the willingness to sit down and [talk] to the company I'm with” (South Florida SUN-SENTINEL, 9/7).
NOTES: Bills WR Stevie Johnson and Vizio will “reward a fan with a new TV and money given to Johnson's favorite charity, the Boys & Girls Clubs of America” for every touchdown Johnson scores this season (ESPN.com, 9/8)....Knicks F Carmelo Anthony is the “first celebrity to make an appearance as a Tensator Virtual Assistant, a 3-D, life-size image projection and audio system that, until now, has been used mostly in airports to provide travel and security information to travelers.” U.K.-based Tensator “developed the virtual Carmelo Anthony for Manhattan-based Rookie USA” (NEWSDAY, 9/11).