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SBD/September 12, 2012/Marketing and Sponsorship
Peyton Manning's Broncos Jersey Tops Sales For Fanatics
Published September 12, 2012
Sales figures from the first week of the NFL season on various sites administered by licensed sports e-tailer Fanatics.com point to one inescapable conclusion: Broncos QB Peyton Manning still moves product even after more than a year on the sideline due to injury. Figures from sites including Fanatics.com, football.fanatics.com and others -- but not including NFL.com, which Fanatics also services -- from last Tuesday through the two "MNF" games show Manning’s Broncos with a 131% increase in merchandise sales from the prior week. That was enough to lift the Broncos to No. 4 in overall team sales, behind the Cowboys, Steelers and 49ers. Manning was also the top-selling player, with a 42% increase from the prior week.
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HIGHEST INCREASES IN TEAM SALES AFTER WEEK 1
|
|||||
|
RK
|
TEAM |
% INCREASE
|
RK
|
TEAM |
% INCREASE
|
|
1
|
Broncos |
131%
|
5t
|
Bears |
75%
|
|
2
|
49ers |
114%
|
7
|
Ravens |
70%
|
|
3
|
Texans |
100%
|
8t
|
Vikings |
66%
|
|
4
|
Cowboys |
99%
|
8t
|
Cardinals |
66%
|
|
5t
|
Redskins |
75%
|
10
|
Buccaneers |
63%
|
|
TOP-SELLING TEAMS FOR WEEK 1
|
|||
|
RK
|
TEAM |
RK
|
TEAM |
|
1
|
Cowboys |
6
|
Bears |
|
2
|
Steelers |
7
|
Giants |
|
3
|
49ers |
8
|
Patriots |
|
4
|
Broncos |
9
|
Saints |
|
5
|
Packers |
10
|
Ravens |
|
TOP-SELLING PLAYERS FOR WEEK 1
|
|||||
|
RK
|
PLAYER |
% GAIN
|
RK
|
PLAYER |
% GAIN
|
|
1
|
Broncos QB Peyton Manning |
42%
|
6
|
Bears LB Brian Urlacher |
118%
|
|
2
|
Packers QB Aaron Rodgers |
57%
|
7
|
Patriots QB Tom Brady |
24%
|
|
3
|
Saints QB Drew Brees |
43%
|
8
|
Cowboys TE Jason Witten |
127%
|
|
4
|
Giants QB Eli Manning |
33%
|
9
|
Ravens LB Ray Lewis |
48%
|
|
5
|
Cowboys LB DeMarcus Ware |
196%
|
10
|
Patriots TE Rob Gronkowski |
112%
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