SBD/September 12, 2012/Marketing and Sponsorship

Peyton Manning's Broncos Jersey Tops Sales For Fanatics

Sales figures from the first week of the NFL season on various sites administered by licensed sports e-tailer Fanatics.com point to one inescapable conclusion: Broncos QB Peyton Manning still moves product even after more than a year on the sideline due to injury. Figures from sites including Fanatics.com, football.fanatics.com and others -- but not including NFL.com, which Fanatics also services -- from last Tuesday through the two "MNF" games show Manning’s Broncos with a 131% increase in merchandise sales from the prior week. That was enough to lift the Broncos to No. 4 in overall team sales, behind the Cowboys, Steelers and 49ers. Manning was also the top-selling player, with a 42% increase from the prior week.

HIGHEST INCREASES IN TEAM SALES AFTER WEEK 1
RK
TEAM
% INCREASE
RK
TEAM
% INCREASE
1
Broncos
131%
5t
Bears
75%
2
49ers
114%
7
Ravens
70%
3
Texans
100%
8t
Vikings
66%
4
Cowboys
99%
8t
Cardinals
66%
5t
Redskins
75%
10
Buccaneers
63%
           
TOP-SELLING TEAMS FOR WEEK 1
RK
TEAM
RK
TEAM
1
Cowboys
6
Bears
2
Steelers
7
Giants
3
49ers
8
Patriots
4
Broncos
9
Saints
5
Packers
10
Ravens
       
TOP-SELLING PLAYERS FOR WEEK 1
RK
PLAYER
% GAIN
RK
PLAYER
% GAIN
1
Broncos QB Peyton Manning
42%
6
Bears LB Brian Urlacher
118%
2
Packers QB Aaron Rodgers
57%
7
Patriots QB Tom Brady
24%
3
Saints QB Drew Brees
43%
8
Cowboys TE Jason Witten
127%
4
Giants QB Eli Manning
33%
9
Ravens LB Ray Lewis
48%
5
Cowboys LB DeMarcus Ware
196%
10
Patriots TE Rob Gronkowski
112%


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