SBD/September 12, 2012/Marketing and Sponsorship

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  • RGIII Likely Will Not Be Fined For Covering Up Nike Logo With "Heart"

    Griffin, an adidas endorser, drew an extra-wide "H" to cover the Nike swoosh

    Redskins QB Robert Griffin III “won't likely be fined” for covering up the Nike logo on his undershirt Sunday “because the shirt was only visible before pregame warmups,” according to Darren Rovell of ESPN.com. But NFL VP/Communications Brian McCarthy said that “league officials would talk” to Griffin about covering up the logo. Players are not allowed "to cover up the swoosh of Nike, which is in its first year of a five-year deal with the league." Rovell noted Griffin wrote “the word ‘Heart’ on the left side of his undershirt.” The "H" was “drawn extra wide so that the logo of Nike" was covered. Griffin has "a lucrative deal with its competitor adidas” (ESPN.com, 9/11). ESPN.com’s Dan Graziano wrote of the situation, “I'm sure it won't happen again once the NFL explains to Griffin that it can't have its players covering up the Nike logos because Nike is paying the league a bajillion dollars for the rights to design the uniforms and other gear the players are wearing these days. Gotta give the kid credit for being crafty, at least” (ESPN.com, 9/11). Syndicated radio host Dan Patrick said, "Look at the publicity he just got for adidas because of something like that.” Patrick: “If I’m adidas, I’ll say, ‘Look, RGIII, I got your fine here, buddy. I’ll pay it. Do it one more time.’ If they dock him five grand and you get $100,000 worth of free advertising (it’s worth it)” (“The Dan Patrick Show,” 9/12).

    Print | Tags: Marketing and Sponsorship
  • Peyton Manning's Broncos Jersey Tops Sales For Fanatics

    Sales figures from the first week of the NFL season on various sites administered by licensed sports e-tailer Fanatics.com point to one inescapable conclusion: Broncos QB Peyton Manning still moves product even after more than a year on the sideline due to injury. Figures from sites including Fanatics.com, football.fanatics.com and others -- but not including NFL.com, which Fanatics also services -- from last Tuesday through the two "MNF" games show Manning’s Broncos with a 131% increase in merchandise sales from the prior week. That was enough to lift the Broncos to No. 4 in overall team sales, behind the Cowboys, Steelers and 49ers. Manning was also the top-selling player, with a 42% increase from the prior week.

    HIGHEST INCREASES IN TEAM SALES AFTER WEEK 1
    RK
    TEAM
    % INCREASE
    RK
    TEAM
    % INCREASE
    1
    Broncos
    131%
    5t
    Bears
    75%
    2
    49ers
    114%
    7
    Ravens
    70%
    3
    Texans
    100%
    8t
    Vikings
    66%
    4
    Cowboys
    99%
    8t
    Cardinals
    66%
    5t
    Redskins
    75%
    10
    Buccaneers
    63%
               
    TOP-SELLING TEAMS FOR WEEK 1
    RK
    TEAM
    RK
    TEAM
    1
    Cowboys
    6
    Bears
    2
    Steelers
    7
    Giants
    3
    49ers
    8
    Patriots
    4
    Broncos
    9
    Saints
    5
    Packers
    10
    Ravens
           
    TOP-SELLING PLAYERS FOR WEEK 1
    RK
    PLAYER
    % GAIN
    RK
    PLAYER
    % GAIN
    1
    Broncos QB Peyton Manning
    42%
    6
    Bears LB Brian Urlacher
    118%
    2
    Packers QB Aaron Rodgers
    57%
    7
    Patriots QB Tom Brady
    24%
    3
    Saints QB Drew Brees
    43%
    8
    Cowboys TE Jason Witten
    127%
    4
    Giants QB Eli Manning
    33%
    9
    Ravens LB Ray Lewis
    48%
    5
    Cowboys LB DeMarcus Ware
    196%
    10
    Patriots TE Rob Gronkowski
    112%


    Print | Tags: Marketing and Sponsorship, NFL
  • Cowboys To Market "Jerry Wipes" After Jones' Son-In-Law Shown Cleaning Lenses On TV

    Cowboys will offer "Jerry Wipes," named for team owner having his glasses cleaned on TV

    Shy Anderson, the son-in-law of Cowboys Owner Jerry Jones, has “designed and ordered some custom eyeglass cleaning cloths with the words ‘Jerry Wipes’ printed on them” after he was shown on NBC's telecast of the season-opening Cowboys-Giants game last Wednesday wiping Jones' glasses, according to Alan Peppard of the DALLAS MORNING NEWS. The new product will “soon be offered in the Cowboys’ online store.” Anderson said the wipes “can also be used for spontaneous shoe shining, if necessary.” Asked if he was serious about the venture, Anderson said, “Absolutely. It started out as a joke, but let’s see how far we can take it” (DALLASNEWS.com, 9/10). In DC, Cindy Boren wrote, "How’s this for a marketing slogan: 'Because you don’t have anyone to clean your glasses for you ... Jerry Wipes'" (WASHINGTONPOST.com, 9/11). SportsNet N.Y.’s Sal Licata said Jones “is a genius” because he is “capitalizing on the publicity" from the incident. Licata: "You too can wipe your glasses like the Cowboys owner with ‘Jerry Wipes,’ coming soon to Cowboys online shop.” SNY’s Adam Schein: “Sometimes it’s okay for Jerry to ask himself, ‘What would John Mara do?’” (“Loud Mouths,” SNY, 9/11).

    Print | Tags: Marketing and Sponsorship, Dallas Cowboys
  • Names & Faces: Ravens' Rice, Lewis Getting Active Around Baltimore Market

    Proceeds for Rice's shirt will go to PACER National Bullying Prevention Center

    In Baltimore, Jill Rosen reported Ravens RB Ray Rice “continues to stand up against bullying by designing a T-shirt that will help raise money to fight the problem.” He is partnering with the PACER National Bullying Prevention Center and apparel company CustomInk "to design a shirt with the message: "You can be a hero to someone just by being a friend -- Ray Rice." Adult versions of the shirt “cost $26 and all of the proceeds will go to PACER” (BALTIMORESUN.com, 9/11). Meanwhile, also in Baltimore, Richard Gorelick noted Ravens LB Ray Lewis is featured on a new “insulated coffee mug from Dunkin’ Donuts." The mugs were made available Monday at participating Dunkin’ Donuts locations in the Baltimore area and cost “$7.99 with the purchase of a coffee.” Fifty cents from each one sold will “go to the Ray Lewis Family Foundation, which supports a number of child-focused programs, including the Kids of Character program” (BALTIMORESUN.com, 9/10).

    CHANGING SHOES
    : In Ft. Lauderdale, Ira Winderman cited SneakerWatch.com as saying it "has received confirmation that [Heat G] Dwyane Wade will no longer be repping Jordan Brand.” Wade on Friday said, “We're still negotiating, until you get to the point where you decide which way to go. There's many shoe companies that obviously know that I'm up this summer. But I still have the respect for and the obligation and the willingness to sit down and [talk] to the company I'm with” (South Florida SUN-SENTINEL, 9/7).

    NOTES
    : Bills WR Stevie Johnson and Vizio will “reward a fan with a new TV and money given to Johnson's favorite charity, the Boys & Girls Clubs of America” for every touchdown Johnson scores this season (ESPN.com, 9/8)....Knicks F Carmelo Anthony is the “first celebrity to make an appearance as a Tensator Virtual Assistant, a 3-D, life-size image projection and audio system that, until now, has been used mostly in airports to provide travel and security information to travelers.” U.K.-based Tensator “developed the virtual Carmelo Anthony for Manhattan-based Rookie USA” (NEWSDAY, 9/11).

    Print | Tags: Marketing and Sponsorship, Baltimore Ravens, Miami Heat, Nike, Buffalo Bills, New York Knicks
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