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SBD/September 11, 2012/Marketing and Sponsorship
Andy Murray Could See Sponsorship Earnings Triple After Winning Elusive First Grand Slam
Published September 11, 2012
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NOW IS THE TIME: The London TELEGRAPH reports after winning last night, Murray “dropped to his knees, took off his wristbands and discovered one element of his timing was missing on the night.” Murray said, "I don't have my watch." Murray, who “recently signed a sponsorship deal with watchmakers Rado,” pointed to his wrist and looked to girlfriend Kim Sears for help. Murray was heard saying, “I don't have it, I don't have it. ... Have you got my watch? I don't have my watch.” Sears pointed to one of Murray’s bags where he retrieved his US$4,000 D-Star Automatic Chronograph watch "in plenty of time to show it off to the world” (TELEGRAPH.co.uk, 9/11). The SYDNEY MORNING HERALD notes Rado execs would “undoubtedly be rubbing their hands with glee as photos of Murray and his D-Star 200 getting up-close and personal with the trophy were beamed around the world” (SMH.com.au, 9/11).
MAKING THE ROUNDS: Murray this morning began the U.S. Open champion's media parade, appearing on both "CBS This Morning" and NBC's "Today." He said he "just felt very relieved" after winning last night, as it has been a "lot of years of hard work and a lot of tough losses to finally come through.” Murray said he has been asked so much about breaking Britain's Grand Slam drought that "each year that passed I was wondering if it was ever going to happen." CBS' Charlie Rose referenced tennis' Big Four of Murray, Federer, Novak Djokovic and Rafael Nadal by saying, “This is a really great time for tennis.” Murray said, "The last few years tennis has been in a really good place” (“CBS This Morning,” CBS, 9/11). Murray said of winning the Gold Medal on home soil this summer, "The whole country was pumped for sport and they got right behind everybody. I loved the Olympics. That really got me back on track” (“Today,” NBC, 9/11).