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SBD/September 10, 2012/Media
CBS' Overnight Rating For Women's Final At U.S. Open Down 7% From '11
Published September 10, 2012
YOU'RE CUT OFF: USA TODAY's Chris Chase reported CBS did not allow Williams "to finish her victory speech" on air yesterday, “likely due to time constraints involving the network's lucrative Sunday night prime-time schedule.” Williams’ victory extended into the 7:00pm time slot occupied by "60 Minutes." CBS "appeared to rush through the trophy presentation" due to the overrun. The net aired a "brief interview” between Williams and CBS' Mary Carillo, then “showed Serena receiving her trophy and $1.9 million winner's check.” Williams asked Carillo, "Do I get to say anything else?” Carillo answered, "One second.” Williams was then “whisked away for a photo" with Azarenka and CBS "cut to commercial.” The coverage returned “only for a quick wrap-up and brief plug" for today's Djokovic-Andy Murray men's final and “ended without Serena getting to say what she wanted” (USATODAY.com, 9/9).