Menu
Marketing and Sponsorship

Marketplace Roundup

Blogger Larry Brown reported Redskins QB Robert Griffin III was seen prior to yesterday's game against the Saints "wearing a long-sleeve shirt with the word 'Heart' written down his chest," but the word was written "on his undershirt to cover up a Nike swoosh." Griffin has been "sponsored by adidas for months, appearing in commercials and even selling Redskins brand adidas socks" since the NFL Draft (LARRYBROWNSPORTS.com, 9/9).

SMOOTH RIDE: Lexus has signed on as the title sponsor of NFL Network's "Thursday Night Football" broadcasts, which begin this week with Bears-Packers. The "Lexus Halftime Show" will be held inside the host stadium for each Thursday night game. Lexus also will offer a "Thursday Night Football" Challenge as well as presenting sponsorships across broadcast, digital and mobile platforms (NFL).

ORANGE YOU GLAD?
Golf Channel’s Lauren Thompson notes Florida's Natural is the "new official orange juice of the LPGA tour." The company will "integrate it products during select tour events and host educational breakfasts for the LPGA Tour mothers and their children” (“Morning Drive,” Golf Channel, 9/10).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/09/10/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/09/10/Marketing-and-Sponsorship/Roundup.aspx

CLOSE