Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/September 10, 2012/Marketing and Sponsorship
Samsung Extends Deal For Chelsea Jersey Sponsorship Through '15
Published September 10, 2012
NEW RAPIDS JERSEYS: In Denver, Eric Gorski reports the MLS Rapids yesterday unveiled their '13-14 home jerseys that will feature the "names of season-ticket holders interwoven into their fabric," but they are still "missing one important name: that of a corporate sponsor." Rapids President Tim Hinchey has "put a premium on securing the first jersey sponsor" in the club's history. He said that a "handshake deal in summer 2011 -- with a company he declined to identify -- fell apart." Gorski noted the new adidas jerseys "remain burgundy but now feature white sleeves in a show of solidarity" with EPL club Arsenal. Both teams are owned by Stan Kroenke. The uniforms also include a "small Colorado flag on the bottom left of the jersey front" (DENVERPOST.com, 9/9).