JBL Signs Trail Blazers' Damian Lillard Red Bull Rolls Out Kris Bryant Promo Kvitova Signs Watch Deal With Ritmo Mundo Marketplace Roundup Boston Marathon Sponsor Cautious In Marketing Grizzlies, Memphis Airport Reach Three-Year Deal Alvarez: Wisconsin Could Leave Adidas Adidas Apologizes For Obscene MSU Warmup Cheaper, Casual Sneakers Gaining Popularity Nike Close To Taking Over NBA Apparel Rights
Upcoming Conferences and Events
SBD/September 10, 2012/Marketing and Sponsorship
Samsung Extends Deal For Chelsea Jersey Sponsorship Through '15
Published September 10, 2012
NEW RAPIDS JERSEYS: In Denver, Eric Gorski reports the MLS Rapids yesterday unveiled their '13-14 home jerseys that will feature the "names of season-ticket holders interwoven into their fabric," but they are still "missing one important name: that of a corporate sponsor." Rapids President Tim Hinchey has "put a premium on securing the first jersey sponsor" in the club's history. He said that a "handshake deal in summer 2011 -- with a company he declined to identify -- fell apart." Gorski noted the new adidas jerseys "remain burgundy but now feature white sleeves in a show of solidarity" with EPL club Arsenal. Both teams are owned by Stan Kroenke. The uniforms also include a "small Colorado flag on the bottom left of the jersey front" (DENVERPOST.com, 9/9).