ISC Signs Multiyear Extension With Geico MetLife Ending Use Of Blimps At Sporting Events Utah Pleased With New Under Armour Perks Russell Wilson Founds Two Companies Marketplace Roundup Cheez-It Not Renewing Current NASCAR Deals Islanders' John Tavares Endorsing Vita Coco MillerCoors Brings Back '80s Madden Ad Tannehill Echoes Belichick On Microsoft Tablet Belichick Says He Is Done With Microsoft Tablets
SBD/September 10, 2012/Marketing and Sponsorship
Samsung Extends Deal For Chelsea Jersey Sponsorship Through '15
Published September 10, 2012
NEW RAPIDS JERSEYS: In Denver, Eric Gorski reports the MLS Rapids yesterday unveiled their '13-14 home jerseys that will feature the "names of season-ticket holders interwoven into their fabric," but they are still "missing one important name: that of a corporate sponsor." Rapids President Tim Hinchey has "put a premium on securing the first jersey sponsor" in the club's history. He said that a "handshake deal in summer 2011 -- with a company he declined to identify -- fell apart." Gorski noted the new adidas jerseys "remain burgundy but now feature white sleeves in a show of solidarity" with EPL club Arsenal. Both teams are owned by Stan Kroenke. The uniforms also include a "small Colorado flag on the bottom left of the jersey front" (DENVERPOST.com, 9/9).