SBD/September 10, 2012/Marketing and Sponsorship

Andre Agassi, Business Partner Ready For Launch Of New Line Of Sports Equipment

Agassi says the equipment keeps users from getting into a compromising position
Tennis HOFer Andre Agassi and longtime partner Gil Reyes today will introduce BILT by Agassi & Reyes sports equipment "with 12 pieces of equipment," according to Jeffrey Eisenband of THE POST GAME. Agassi noted that he has been working on the line for years, saying, "BILT has, no pun intended, literally been built over decades.” Agassi also outlined what makes the 12 products different from other pieces of fitness equipment, saying, "The equipment is safe. It doesn't allow you to get yourself into a compromising position. It allows you to increase weight without exposing those little bits and pieces that don't have the capacity a muscle has: The tendons, the ligaments, the joints and so forth." BILT CEO Steve Miller said that the equipment "will be sold internationally with distributors being set up in India, Japan, Russia, Germany, Switzerland and other nations." BILT equipment ranges from $1,000-6,000, depending on the piece. Miller: "We're entering a tough market and we've got some great competitors, but we feel we've got some great products that really make a statement and are collectively spectacular and very interesting. A couple of the products are different than anything in the market that people just have not seen before. All of them have been patented and registered and we're really happy about that." Miller said that the company "expects modest success in the first year, followed by accelerated success in the next few years” (THEPOSTGAME.com, 9/7).
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