SBD/September 7, 2012/NFL Season Preview

NFL Franchise Notes: Giants Looking To Extend Deals Following Super Bowl Win

CNBC’s Brian Shactman reported revenues for the Giants increased by 10% last season, but “increasing revenue is actually not necessarily the key to the team in terms of taking advantage of winning” Super Bowl XLVI. Giants Senior VP & CMO Mike Stevens: “We had a lot of companies call up and say, ‘You’re probably going to hit us with a Super Bowl success fee,’ and we said no. We’d rather extend the deal a couple of years, and we did that almost universally across the board.” Shactman noted the team’s major sponsors are “all blue-chip names,” and the team expects “some new sponsorship deals to be announced in the near future.” Shactman: “After their last Super Bowl win in ’07, they more than tripled their profits. You probably won’t expect that in the coming year” (“Street Signs,” CNBC, 9/5).

FALCONS: Falcons Owner Arthur Blank in a Q&A with the ATLANTA JOURNAL-CONSTITUTION's D. Orlando Ledbetter noted the team wants to get fans inside the Georgia Dome in time for the start of games. Blank said, "We have tried to do that by creating Falcons Landing, which [brings] people hopefully to the Stadium site a couple of hours before the game. ... We've created a number of packages as far as concessions in our building that create some opportunities for fans to come in and enjoy some food and drink at a little better pricing. I think we're doing whatever we can ... to avoid the traffic and get the best parking that's available." He added, "We need all of the fans in their seats at the start of the first quarter. Not the middle of the first quarter or after that. They do make a difference in how our team plays" (AJC.com, 9/7).

PACKERS: In Green Bay, Richard Ryman noted Packers season-ticket holders "have until Sept. 20 to decide if they want new seats in the south end zone, which are under construction and will be available in 2013." The seats they "give up and those unclaimed in the new section will be made available to the waiting list of 100,000 later this fall." The Packers are "estimating at least 3,800 people will be offered seats" (GREEN BAY PRESS-GAZETTE, 9/2).

PANTHERS: In Charlotte, Joseph Person noted with the DNC in town, Panthers players and coaches said that they were "glad they chose to leave Charlotte five days before their Sunday opener" against the Buccaneers. Panthers LB Jon Beason said that the "positives of the trip outweigh the negatives." Coach Ron Rivera said that being away "has been good for team-building." Rivera: "Hopefully it helps us to accomplish what we want, not just getting the opportunity to go out and play a football game but continuing to work as a team coming together" (CHARLOTTEOBSERVER.com, 9/5).

RAMS: ESPN.com's Mike Sando noted Rams coach Jeff Fisher "brings his own prop: the NFL's most recognizable mustache." Fans purchasing tickets through a "Stache Bash" promotion "will receive their very own fake Fisher 'staches to wear" at Edward Jones Dome" (ESPN.com, 9/4).

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