Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign
Upcoming Conferences and Events
SBD/September 7, 2012/Marketing and Sponsorship
Highmark Renews USOC As Insurance Supplier Sponsor, Allstate Out As Official Insurer
Published September 7, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
ALLSTATE OUT: Allstate plans to discontinue its sponsorship of Team USA, becoming the first USOC sponsor this year to forgo renewing its partnership. Sources said that the insurer made the decision before the London Games. The company has been the official insurer of the USOC since '02, and its deal was valued at $10-15M over four years. Allstate has done limited activation around the USOC in recent years. Its primary promotion of the sponsorship was centered on the U.S. Olympic HOF, of which it has been the presenting sponsor since '04. For more on Allstate's move, see this week's SportsBusiness Journal.