First Meeting Of Autonomous Voting Members Set ACC Schools Try New Strategies To Fill Seats Williams To Head UM's Athletic Fundraising CFP Committee Stands By Pat Haden Rutgers Removing Rice From In-Game Video Cincinnati's AD Eyes Good Attendance At PBS Haden Roundly Criticized For Sideline Incident Florida Making Efforts To Be More Fan Friendly NCAA Files Motion In Response To O'Bannon Ruling NCAA Faces Suit Challenging Scholarship Limits
Upcoming Conferences and Events
SBD/September 7, 2012/Colleges
UMass Taking Big Risk Elevating To FBS, Playing Home Games At Gillette Stadium
Published September 7, 2012
KRAFTWERK: Under the five-year agreement, Gillette Stadium Owners the Krafts will “control ticket, concession, and merchandise sales, and equally split with UMass the first $300,000 in ticket revenues per game.” The Krafts then will “retain the amount above $300,000 to cover their costs of staffing and operating the stadium, an estimated $125,000 per game.” Should “additional ticket revenue exist, UMass and the Krafts would split it evenly.” The arrangement “effectively guarantees the university will earn at least $150,000 per home game, even if attendance lags.” The deal “requires UMass to play all its home games at Gillette in 2012 and ’13, then play at least four games a year there through 2016.” To “sell the upgrade, UMass is spending about $550,000 in advertising,” but ticket sales “have been sluggish.” To date, season-ticket sales “have topped out at about 2,200, compared with about 2,000 last year” and total sales for the home opener “have yet to top 11,000” (BOSTON GLOBE, 9/7).