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SBD/September 7, 2012/Colleges
UMass Taking Big Risk Elevating To FBS, Playing Home Games At Gillette Stadium
Published September 7, 2012
KRAFTWERK: Under the five-year agreement, Gillette Stadium Owners the Krafts will “control ticket, concession, and merchandise sales, and equally split with UMass the first $300,000 in ticket revenues per game.” The Krafts then will “retain the amount above $300,000 to cover their costs of staffing and operating the stadium, an estimated $125,000 per game.” Should “additional ticket revenue exist, UMass and the Krafts would split it evenly.” The arrangement “effectively guarantees the university will earn at least $150,000 per home game, even if attendance lags.” The deal “requires UMass to play all its home games at Gillette in 2012 and ’13, then play at least four games a year there through 2016.” To “sell the upgrade, UMass is spending about $550,000 in advertising,” but ticket sales “have been sluggish.” To date, season-ticket sales “have topped out at about 2,200, compared with about 2,000 last year” and total sales for the home opener “have yet to top 11,000” (BOSTON GLOBE, 9/7).