Published September 6, 2012
NFL, Nicktoons have created two dozen 30-minute episodes of "Rush Zone"
The NFL “knows it needs to get kids hooked on football early it if wants to maintain” its dominance in the American sports landscape, so it has given the go-ahead for Nicktoons to air a new series titled, "Rush Zone: Season of the Guardian," according to Joe Flint of the L.A. TIMES. "Rush Zone" developed from a "series of animated shorts that the NFL and Nicktoons produced and ran" during the '10 season. The shorts proved to be a "hit, averaging 1.2 million boys in the 6-11 demographic and quickly became one of Nicktoons' most popular shows.” Given the success of the shorts, the NFL and Nicktoons “decided to team up on two dozen 30-minute episodes that will run both during and after” this season. The show, which will debut Nov. 30, is “about a boy named Ish and his friends who live in Canton, Ohio,” home of the Pro Football HOF. NFL VP/Fan Strategy & Marketing Peter O'Reilly said, "We've been laser-focused for the last five years trying to connect kids to the NFL.” Several current and former NFLers, including Saints QB Drew Brees, Lions WR Calvin Johnson and Pro Football HOFer Jim Kelly will provide voices for the series (LATIMES.com, 9/5