Lions' Firestone Ford Enjoying Newfound Role Lions Building Premium Club Next To Players' Tunnel Lions In Search For New Preseason TV Partner Lions Raising Season-Ticket Prices For '15 Chiefs Fans Unhappy About London Game Lions' Stafford In New Pepsi Promo NFL Kickoff Has Best Overnight Rating Since '11 Suspensions Could Be Cut With New NFL Drug Policy Goodell Consulted Experts On Domestic Violence NFL Roundtable, Part 2
SBD/September 6, 2012/NFL Season Preview
Lions, Huntington Bank Sign Five-Year, $2.4M Deal That Includes Ford Field Branding
Published September 6, 2012
SOMETHING TO REMEMBER US BY: In Detroit, Steve Schrader noted throughout the season the Lions are "going to collect video contributions from fans -- clips that show their passion, memories, game-day rituals." The club will combine the videos with game highlights, and the "they will be used to make" a documentary called "The Season of Your Life." The videos will be posted at DetroitLions.com and "shown at games in Ford Field during the season." Lions Senior VP/Marketing & Partnerships Elizabeth Parkinson said that the "heavy lifting ... will be done by Bombo Sports & Entertainment." The Lions "hope to preview the eventual 90-minute documentary at next spring's draft party" (FREEP.com, 9/5). Bombo has "produced a similar movie" for the Eagles and "has done video work" for the NBA and EPL club Manchester United (CRAINSDETROIT.com, 9/4).