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Lions, Huntington Bank Sign Five-Year, $2.4M Deal That Includes Ford Field Branding
Published September 6, 2012
SOMETHING TO REMEMBER US BY: In Detroit, Steve Schrader noted throughout the season the Lions are "going to collect video contributions from fans -- clips that show their passion, memories, game-day rituals." The club will combine the videos with game highlights, and the "they will be used to make" a documentary called "The Season of Your Life." The videos will be posted at DetroitLions.com and "shown at games in Ford Field during the season." Lions Senior VP/Marketing & Partnerships Elizabeth Parkinson said that the "heavy lifting ... will be done by Bombo Sports & Entertainment." The Lions "hope to preview the eventual 90-minute documentary at next spring's draft party" (FREEP.com, 9/5). Bombo has "produced a similar movie" for the Eagles and "has done video work" for the NBA and EPL club Manchester United (CRAINSDETROIT.com, 9/4).