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SBD/September 6, 2012/NFL Season Preview
Chunky Soup Bringing Back Popular Mama's Boy Campaign With Giants' Victor Cruz
Published September 6, 2012
SEPARATE LIVES: In Boston, Greg Bedard noted Cruz in the offseason "signed with a marketing firm to compartmentalize his off-field dealings," which included commercials, magazine shoots and endorsement deals. But "ask anybody around the Giants about the way Cruz has handled his business, and nobody doubts him." Cruz said, "That's one aspect of my life. I try to separate the two. I have to come in and still be a football player and an athlete, and that's what got me to this point marketing-wise. And I understand that once the season comes around, I have to kind of separate the two and put football first, and then once those opportunities come, I can handle them as they come" (BOSTON GLOBE, 9/2).