ISC Signs Multiyear Extension With Geico MetLife Ending Use Of Blimps At Sporting Events Utah Pleased With New Under Armour Perks Russell Wilson Founds Two Companies Marketplace Roundup Cheez-It Not Renewing Current NASCAR Deals Islanders' John Tavares Endorsing Vita Coco MillerCoors Brings Back '80s Madden Ad Tannehill Echoes Belichick On Microsoft Tablet Belichick Says He Is Done With Microsoft Tablets
SBD/September 5, 2012/Marketing and Sponsorship
Pizza Hut Prepping New Ads Featuring Aaron Rodgers To Run Throughout NFL Season
Published September 5, 2012
HEALTH CLASS: In Green Bay, Richard Ryman noted Rodgers has a deal with Wisconsin-based Prevea Health and he is appearing in a new "Join Aaron" promotion this fall that supports "healthier lifestyles." Prevea President & CEO Dr. Ashok Rai said interactive, life-size Rodgers cut-outs "will appear in a number of locations throughout the Green Bay and Sheboygan areas," including in restaurants, retail stores and local businesses. Rai: "Each encourages people to 'Join Aaron' in a wellness-focused activity. Then have a friend snap a picture of you with Aaron, and upload it to our web site." He said of Rodgers' involvement with the campaign, "Aaron has partnered with Prevea Health to promote health and wellness within our community. As part of this wellness campaign, he posed for photos showing a variety of healthy activities, and he also serves as Prevea Health’s new spokesman promoting wellness in TV and radio commercials, and on the website" (GREEN BAY PRESS-GAZETTE, 9/3).