TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym Ford Set To Debut New Ad Campaign Marketplace Roundup Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line
Upcoming Conferences and Events
SBD/September 5, 2012/Marketing and Sponsorship
Pizza Hut Prepping New Ads Featuring Aaron Rodgers To Run Throughout NFL Season
Published September 5, 2012
HEALTH CLASS: In Green Bay, Richard Ryman noted Rodgers has a deal with Wisconsin-based Prevea Health and he is appearing in a new "Join Aaron" promotion this fall that supports "healthier lifestyles." Prevea President & CEO Dr. Ashok Rai said interactive, life-size Rodgers cut-outs "will appear in a number of locations throughout the Green Bay and Sheboygan areas," including in restaurants, retail stores and local businesses. Rai: "Each encourages people to 'Join Aaron' in a wellness-focused activity. Then have a friend snap a picture of you with Aaron, and upload it to our web site." He said of Rodgers' involvement with the campaign, "Aaron has partnered with Prevea Health to promote health and wellness within our community. As part of this wellness campaign, he posed for photos showing a variety of healthy activities, and he also serves as Prevea Health’s new spokesman promoting wellness in TV and radio commercials, and on the website" (GREEN BAY PRESS-GAZETTE, 9/3).