LeBron Stars In New Beats By Dre Ad Lillard Reveals New Signature Shoe From Adidas MLB OK's Team Marks On Skis, Snowboards Randle Goes From Underwear Thief To Endorser Demand High For Royals Merchandise Sprint, A-B Create Interactive Beer Tap Handles Trail Blazers Record New Commercials Marketplace Roundup LeBron To Endorse Kia Motors Microsoft Tailored Sideline Tablets To NFL's Demands
Upcoming Conferences and Events
SBD/September 5, 2012/Marketing and Sponsorship
Pizza Hut Prepping New Ads Featuring Aaron Rodgers To Run Throughout NFL Season
Published September 5, 2012
HEALTH CLASS: In Green Bay, Richard Ryman noted Rodgers has a deal with Wisconsin-based Prevea Health and he is appearing in a new "Join Aaron" promotion this fall that supports "healthier lifestyles." Prevea President & CEO Dr. Ashok Rai said interactive, life-size Rodgers cut-outs "will appear in a number of locations throughout the Green Bay and Sheboygan areas," including in restaurants, retail stores and local businesses. Rai: "Each encourages people to 'Join Aaron' in a wellness-focused activity. Then have a friend snap a picture of you with Aaron, and upload it to our web site." He said of Rodgers' involvement with the campaign, "Aaron has partnered with Prevea Health to promote health and wellness within our community. As part of this wellness campaign, he posed for photos showing a variety of healthy activities, and he also serves as Prevea Health’s new spokesman promoting wellness in TV and radio commercials, and on the website" (GREEN BAY PRESS-GAZETTE, 9/3).