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SBD/September 5, 2012/Marketing and Sponsorship
UGG Launches New Ad Campaign Featuring Tom Brady In Hopes Of Expanding Men's Line
Published September 5, 2012
GAME-WINNING DRIVE: In Detroit, Brent Snavely notes Chrysler tonight during NBC's broadcast of Cowboys-Giants will "launch its second wave of Dodge Dart advertising." The 30-second spot "builds on a 90-second commercial that debuted in July with another short cameo appearance" by Brady. The commercial will be seen "during major sporting events, including professional and college football games as well as baseball playoffs" (DETROIT FREE PRESS, 9/5).