SBD/August 31, 2012/Media

Fox, Facebook Sign Multiyear Deal For Content Integrations Around College Football Coverage

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Fox Sports has signed a multiyear deal with Facebook to create a series of content integrations between the net's college football coverage and the social media platform. The two will combine on a new Fox Sports Social Poll, tracking consumer sentiment on major college football topics each week. The poll, distributed on Fox Sports' Facebook page, Facebook's own sports page and other spots such as the Facebook pages for Fox RSNs, will be shown on air, particularly during Saturday night primetime game coverage. Fox is currently seeking an additional corporate sponsor for the poll. Also, Fox Sports is purchasing some advertising inventory within Facebook, and Facebook is supplying the network with exclusive consumer data related to college football fandom. The two outfits also are developing additional elements, including a fan-of-the-week contest. Financial terms were not disclosed. "We've wanted to be formally connected to Facebook for some time, and we now have a partnership that has a lot of levels and really allows [us] to get into content creation with them," said Fox Sports Media Group Senior VP Chris Hannan. "We see this as the beginning of a much larger relationship with Facebook." Fox Sports is developing some similar social media integrations for its coverage of the MLB playoffs in October, but plans are not yet finalized.
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