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Fox, Facebook Sign Multiyear Deal For Content Integrations Around College Football Coverage

Fox Sports has signed a multiyear deal with Facebook to create a series of content integrations between the net's college football coverage and the social media platform. The two will combine on a new Fox Sports Social Poll, tracking consumer sentiment on major college football topics each week. The poll, distributed on Fox Sports' Facebook page, Facebook's own sports page and other spots such as the Facebook pages for Fox RSNs, will be shown on air, particularly during Saturday night primetime game coverage. Fox is currently seeking an additional corporate sponsor for the poll. Also, Fox Sports is purchasing some advertising inventory within Facebook, and Facebook is supplying the network with exclusive consumer data related to college football fandom. The two outfits also are developing additional elements, including a fan-of-the-week contest. Financial terms were not disclosed. "We've wanted to be formally connected to Facebook for some time, and we now have a partnership that has a lot of levels and really allows [us] to get into content creation with them," said Fox Sports Media Group Senior VP Chris Hannan. "We see this as the beginning of a much larger relationship with Facebook." Fox Sports is developing some similar social media integrations for its coverage of the MLB playoffs in October, but plans are not yet finalized.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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