SBD/August 31, 2012/Marketing and Sponsorship

Marketplace Roundup

Petty said he hopes to have a new deal with Ford in the coming weeks
NASCAR team Owner Richard Petty said that his Richard Petty Motorsports “will remain a part of the Sprint Cup Series in 2013 despite a loss of manufacturer money and limited sponsorship.” Petty said that he “hopes to have a new deal with Ford in the next three weeks," but he acknowledged that it "probably won't be as good financially since much of the manufacturer's money that went to RPM is going to Penske Racing.” Petty said that RPM “currently has enough sponsorship to put two Cup cars on the track next year.” Petty: "Right now, everything we've got going is in the air, just like it has been the last three or four years" (ESPN.com, 8/30).
 
WELCOME ABOARD: In Boston, Ira Kantor notes Virgin Atlantic is a first-time sponsor at this weekend’s Deutsche Bank Championship and the company has “landed an ‘Eagle’s Nest’ club near TPC Boston’s 17th green." Virgin's club at the golf course is "decked out with actual first-class and economy seats, cocktail tables, a London-style phone booth and flight attendants to keep the U.K.-based airline’s popular Virgin Redhead cocktails flowing.” The 900-square-foot club on Friday is hosting a party that will be “invite-only to bank and ticketed VIPs.” But “any of the top 100 PGA golfers" competing in the tournament "can stop by” (BOSTON HERALD, 8/31).

ROUNDUP: Prince Global Sports renewed its partnership with tennis player John Isner, who will continue to use the company’s racquet and wear Prince footwear (Prince)….The Big 12 has launched a new branding campaign and created several PSAs featuring the conference’s coaches, mascots and athletes (Big 12).
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