SBD/August 31, 2012/Marketing and Sponsorship

RG3, Herschel Moving Into Heisman House As ESPN And Nissan Bring Back Campaign

ESPN and Nissan are bringing back their Heisman House campaign for the '12 college football season, and "spots will air shortly before" ABC's "Saturday Night Football" each week, according to Anthony Crupi of ADWEEK. Six spots have been created, including one showing that Redskins QB Robert Griffin III, last year's Heisman winner, is an "absolute disaster around a pair of hedge clippers, displaying a sloppiness that prompted one scout to question whether the quarterback has the topiary chops to make the NFL." Griffin in the campaign is "charged with doing all the grunt work, serving as the designated gardner and auto detailer." Actor Sean Astin and 12 Heisman winners will appear in the ads, including newcomers Raiders QB Matt Leinart, and former NFLers Herschel Walker and Archie Griffin. A dedicated Nissan Heisman House website will go live Saturday (ADWEEK.com, 8/30).
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