Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/August 30, 2012/MediaPrint All
Syndicated radio host Jim Rome "is finalizing a deal with CBS Radio, which is expected to use his show as the cornerstone for CBS Sports Radio, the new national sports radio network slated to launch on Jan. 2," according to Nellie Andreeva of DEADLINE.com. Rome’s "Jim Rome Show," which airs weekdays 12:00-3:00pm ET, has been "syndicated by Premiere Radio Networks since 1996." The new agreement "follows Rome’s deal with CBS in January." The pact with CBS Radio "brings Rome's radio and TV endeavors under the same roof and makes him one of CBS' top sports personalities across all media" (DEADLINE.com, 8/29).
READY FOR MORE FOOTBALL? PRO FOOTBALL TALK's Mike Florio beginning Sept. 4 will host a weekday TV show on NBC Sports Network. The one-hour "Pro Football Talk" will air at 5:00pm ET Monday through Friday, and will be co-hosted by "NBC Sports Talk" host Erik Kuselias (NBC Universal).
Author Joe Posnanski defended his book “Paterno” on NBC Sports Network’s “Costas Tonight,” saying he was “very proud” of the way he altered the biography of late Penn State football coach Joe Paterno following the child sex abuse revelations against Jerry Sandusky. Posnanski said, “It was obviously very, very difficult to be in the middle of that and very, very difficult to figure out exactly how to write this book and how to stay above water.” The book was initially scheduled for release around Fathers’ Day next summer, but was moved up to earlier this month following the Sandusky reports and Paterno’s death in January. NBC's Bob Costas said, “There’s money at stake for you and for them (publisher Simon & Schuster) because the topic is hot and no matter whether critics approve of what you did or don’t, this book is going to be on the best-seller list. Maybe it would not have been as hot a seller had they waited for two or three years.” Posnanski said the release date was “certainly something we talked a lot about,” as it was a “very complicated situation.” Posnanski said that one of the reasons the book is out now is his thought that it was important to get Paterno’s “voice out there.” Posnanski: “As a journalist you want to be as timely as you can. … I’ve been asked, ‘Could you have waited, could you have waited?’ But nobody else waited. The story has been reported many, many different ways.” Meanwhile, it has been reported that Simon & Schuster gave Posnanski a $750,000 advance to write the biography, which Posnanski said is “not true.” Posnanski: “Too high -- significantly too high -- but substantial” (“Costas Tonight,” NBC Sports Network, 8/29).
RANKED NO. 1 IN THE POLLS: ESPN.com’s Darren Rovell noted the book “will debut at No. 1 on the New York Times' hardcover non-fiction best-seller list this week.” The book beat out "Obama's America" by Dinesh D'Souza "for the top spot." However, leading the list “doesn't mean that Simon & Schuster has recouped its investment from the book,” even though that “might not be as much as people imagined” (ESPN.com, 8/29). In Ft. Worth, Mac Engel reviewed the book and wrote under the header, “‘Paterno’ Should Have Been Shelved For 3 To 5 Years.” Posnanski’s “work and original interviews about the man are not worthless, but it is all too soon for a proper context of this man's life” (STAR-TELEGRAM.com, 8/29).
EA Sports today said its first-day sales Tuesday for "Madden NFL 13" reached 900,000 units, up 7% compared to the first-day sales of last year's version of the title. The figure is the best yet for the current generation of video game consoles. The company also said online usage of the game on launch day was up 28% year-over-year, reaching a new company record for day-one peak users. The early returns are generally in line with analyst expectations, and mirror a strong uptick in critical reviews of the game. "Madden NFL" is typically the largest selling sports video game in the U.S. each year.