SBD/August 30, 2012/Marketing and Sponsorship

Deutsche Bank Officially Extends Title Sponsorship Of PGA Tour Event Through '16

The PGA Tour yesterday announced Deutsche Bank has formally extended its sponsorship of the Deutsche Bank Championship by four years through ‘16. The announcement comes as the tournament celebrates its 10th anniversary this week. Deutsche Bank has been title sponsor since the tournament's Labor Day weekend debut at TPC Boston in ‘03. EMC Corp. also has renewed as the local presenting sponsor through ’16 (PGA Tour). In Boston, Michael Whitmer writes, “All signs pointed to the new deal, with Deutsche Bank Americas CEO Seth Waugh saying a month ago that a handshake agreement was in place.” The tournament has “always been held over Labor Day weekend, and since 2007 has been the second of four events in the tour’s FedEx Cup playoffs” (BOSTON GLOBE, 8/30).
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