SBD/August 29, 2012/Research and Ratings

Execs Feel CRM Systems, Database Analytics Best Way To Increase CFB Attendance

Sports execs feel that colleges can most effectively increase attendance at home football games through hiring internal outbound sales personnel and by utilizing CRM systems and database analytics, according to a Turnkey Sports Poll conducted in July. Thirty-two percent of execs said using CRM systems and database analytics was the most effective route, while 20% said hiring internal outbound sales personnel. Execs were also asked which college football end-of-season format they preferred. Eighty-seven percent said they preferred the new four-team playoff format, while only 6% said they preferred the current BCS format (Turnkey Sports).

How can colleges most effectively increase
attendance at home football games?
RESPONSE
%
Utilize CRM systems and database analytics
32%
Hire internal outbound sales personnel
20%
Utilize a third party company to handle outbound sales
18%
Reduce ticket prices
15%
Partner with secondary ticketing agencies
8%
Not sure/No Response
7%
 
Which end-of-season college football format do you prefer?
RESPONSE
%
New four-team playoff
87%
Current BCS format
6%
Not sure/No Response
7%

 

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