Lowest Overnight Rating Ever For WS Game 1 Arizona State Ends Deal With IMG College Weir, Lipinski To Be NBC's Top Figure Skating Team People & Personalities Fox Sports Needs Longer World Series MLB Files Opposition In Ongoing MASN Dispute Nate Silver Looks To Video To Raise Traffic Duke, SAP To Launch New Online Stats Page Brits Driving NBC Soccer Coverage In U.S. App Review: NHL For iPhone
Upcoming Conferences and Events
SBD/August 29, 2012/Media
Cal AD Sandy Barbour Pressures DirecTV To Add Pac-12 Networks
Published August 29, 2012
LIFE IMITATING ART: DAILY VARIETY's Andrew Wallenstein notes DirecTV is "teaming with 20th Century Fox's digital studio to produce 'Suit Up,' a scripted comedy in which the satcaster, via a brand integration deal, is inserted into the narrative as coming to the rescue of a scandal-ridden athletic department that loses its valuable TV deal with a fictional cable company." The eight-episode "shortform series will get an exclusive two-week run on Yahoo beginning Sept. 12 before moving on to DirecTV's Audience Network next January." While the show "recalls the high-profile negotiations currently playing out between DirecTV and a certain real-life collegiate conference, DirecTV greenlit the project roughly 18 months ago" (VARIETY.com, 8/28).