Sources: Facebook Could Stream MLB Games PGA Tour Working To Enhance Viewing Experience A-Rod In Talks For Role With YES Network Media Notes NBA ASG Has Best Viewership Since '13 NASCAR Going Big On Social Media For Daytona Atlanta United Signs RSN Deal With Fox Sports ESPN Tops ComScores In Unusually Slow Month Sportsnet Has Its First 360 VR Game Telecast Social Studies: WNBA Dream's Dan Goldberger
SBD/August 29, 2012/Media
Cal AD Sandy Barbour Pressures DirecTV To Add Pac-12 Networks
Published August 29, 2012
LIFE IMITATING ART: DAILY VARIETY's Andrew Wallenstein notes DirecTV is "teaming with 20th Century Fox's digital studio to produce 'Suit Up,' a scripted comedy in which the satcaster, via a brand integration deal, is inserted into the narrative as coming to the rescue of a scandal-ridden athletic department that loses its valuable TV deal with a fictional cable company." The eight-episode "shortform series will get an exclusive two-week run on Yahoo beginning Sept. 12 before moving on to DirecTV's Audience Network next January." While the show "recalls the high-profile negotiations currently playing out between DirecTV and a certain real-life collegiate conference, DirecTV greenlit the project roughly 18 months ago" (VARIETY.com, 8/28).