ESPN Paying $7-9M For Hockey World Cup Media Notes ESPN To Air World Cup Of Hockey SportsNet LA Impasse Carries On Neuheisel Joins CBS As CFB Analyst ESPN's Traug Keller Talks Talent Galaxy Get New Radio Deal For '15 TNT's Craig Sager Talks Return To Sidelines Fox Promising Strong MLS Broadcasts Albert's Hire May Be Winner For NBC
Upcoming Conferences and Events
SBD/August 29, 2012/Media
Cal AD Sandy Barbour Pressures DirecTV To Add Pac-12 Networks
Published August 29, 2012
LIFE IMITATING ART: DAILY VARIETY's Andrew Wallenstein notes DirecTV is "teaming with 20th Century Fox's digital studio to produce 'Suit Up,' a scripted comedy in which the satcaster, via a brand integration deal, is inserted into the narrative as coming to the rescue of a scandal-ridden athletic department that loses its valuable TV deal with a fictional cable company." The eight-episode "shortform series will get an exclusive two-week run on Yahoo beginning Sept. 12 before moving on to DirecTV's Audience Network next January." While the show "recalls the high-profile negotiations currently playing out between DirecTV and a certain real-life collegiate conference, DirecTV greenlit the project roughly 18 months ago" (VARIETY.com, 8/28).