Adidas Reportedly Courting James Harden DraftKings Now Partners With 27 MLB Clubs NU Stops Selling Jerseys With Players' Numbers Nike Preserves Converse's Original Look Marketplace Roundup Kauffman Addresses Ganassi Stake Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams
SBD/August 29, 2012/Marketing and Sponsorship
Sources: Matt Kenseth To Replace Joey Logano In JGR's No. 20 Ride Beginning Next Year
Published August 29, 2012
NAPA KNOW-HOW: NAPA on Friday will become the third team sponsor in the NASCAR Sprint Cup Series in the last year to announce a full-season sponsorship renewal. Sources familiar with the brand's decision said it has agreed to a three-year deal with Michael Waltrip Racing as the primary sponsor for all 36 Sprint Cup races on the No. 56 car. The agreement is valued at approximately $16M a year. MWR is expected to announce the deal and an extension of its contract with driver Martin Truex Jr. during a press conference at Atlanta Motor Speedway. NAPA follows Miller Lite and 3M as the third full-season sponsor to retain all 36 races after its current contract ended, bucking a trend of giving up full-season primary sponsorships that has taken place over the last decade in NASCAR. The number of full-season sponsors dropped from seven to five this year after UPS opted to decrease the number of races it sponsored at RFR from 36 to fewer than 10 races, and The Home Depot sold off 10 of its races to Dollar General on JGR's No. 20 car. Lowe's and Menard's join NAPA, 3M and Miller Lite as the last five full-season primary sponsors in the sport (Tripp Mickle, SportsBusiness Journal).