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SBD/August 28, 2012/Marketing and Sponsorship
Published August 28, 2012
ZERO'S HEROES: Coca-Cola announced that Bears LB Brian Urlacher and Blackhawks LW Patrick Sharp have signed deals to endorse the Coke Zero brand. New radio and in-store ads featuring Urlacher will appear in the Chicago area starting this weekend, while Sharp's ads will appear in stores later this fall. The deals also include merchandise giveaways, interactive banner ads and social media elements. Financial terms were not disclosed (Coca-Cola).
STAYING ON THE TEAM: In Charlotte, Erik Spanberg reports the NFL Panthers have re-signed realtor Allen Tate Co. to a multiyear deal, "extending a partnership that began in 2007.” That deal followed “recent news of a contract extension with Pepsi as the team’s soft drink and the addition of Buick/GMC as an auto sponsor.” The Buick/GMC deal “explains the sudden proliferation of Buick displays at the stadium for the first two exhibition games.” In addition, WCCB-Fox “completed a three-year extension with the Panthers” to air pre-season games and coaches’ shows (CHARLOTTE BUSINESS JOURNAL, 8/24 issue).