SBD/August 28, 2012/Marketing and Sponsorship

ManU's Ferguson Cracks Down On Players Accepting Free Cars From Sponsor Chevrolet

Only players above the age of 23 will be allowed to accept sports-car models
Many of EPL club Manchester United's "millionaire superstars have been banned from accepting free luxury sports cars as part of a lifestyle crackdown from hardline manager Sir Alex Ferguson," according to Martin Rogers of YAHOO SPORTS. ManU recently completed "a lucrative sponsorship deal with car giant Chevrolet that will kick into place in two years time and will see the company's logo featured on United's club jerseys." As part of the deal, Chevy has "immediately offered the United squad free choice of its fleet of high-end vehicles." However, only players "above the age of 23 will be allowed to accept sports-car models, as Ferguson attempts to ensure his young squad members do not fall into the lifestyle traps that have disrupted many a promising career." Ferguson "remains unapologetic over his stance and is adamant that maintaining tight controls over the lives of his less-experienced stars is necessary to enable them to fulfill their potential" (SPORTS.YAHOO.com, 8/27). A ManU spokesperson said, "As with most automotive partnerships, Chevrolet will be offering players a car. The model will be dependent on their time at the club and driving experience" (London DAILY MAIL, 8/28).
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