SBD/August 28, 2012/Marketing and Sponsorship

Bust A Move: Jerry Jones Breaks Out His Rap Skills In New Papa John's Pizza Ad

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Cowboys Owner Jerry Jones is appearing in a new regional Papa John's Pizza ad in which he makes his rap debut. The ad, called "Hip Hop Jerry," promotes the pizza chain's Cowboys 5-Star Combo and will run in the Dallas/Ft. Worth, Austin and Waco markets through Super Bowl XLVII in February (Papa John's). In DC, Matt Brooks noted this is "not the first time Jones has busted out his dance 'moves' in the name of pizza." Two years ago, he "broke it down in the locker room." He also went "toe-to-toe with Redskins owner Daniel Snyder as part of a Sunday Night Football promo" in '10 (WASHINGTONPOST.com, 8/27). In N.Y., Justin Tasch writes the “publicity-hound owner of the Cowboys is searching for the spotlight again.” Tasch: “It’s bad enough to make the Bears’ ‘Super Bowl Shuffle’ sound like a Jay-Z hit” (NYDAILYNEWS.com, 8/28). SPORTING NEWS’ Vinnie Iyer wrote it is “a lot more ‘Flight of the Conchords’ than Jay-Z” (SPORTINGNEWS.com, 8/27). YAHOO SPORTS' Doug Farrar: "As a rapper ... Jones is going to have to practice to get up to Weird Al Yankovic level" (SPORTS.YAHOO.com, 8/27). USA TODAY's Chris Chase: "That clip of Jones and the pizza delivery man jumping off the stairs is the stuff of which legendary .gifs are made" (USATODAY.com, 8/27). NFL Network’s Eric Davis said, “He hit them with the Slim Shady.” NFL Net's Nicole Zaloumis: “He’s an owner, GM, now a rapper. Does he have a future in the music biz? I say yes.” NFL Net's Steve Wyche: “Maybe in the video biz? Not the music biz.” Zaloumis: “He’s appealing to a whole other audience, like my dad.” Wyche: “To the Papa John’s Pizza audience there" ("NFL AM,” NFL Network, 8/28). SportsNet N.Y.’s Marc Malusis: "Who doesn’t like Papa John’s? But still, to go out there and start rapping? I mean, c’mon” ("The Wheelhouse," SportsNet N.Y., 8/27).

THAT'S ENTERTAINMENT: Chicago Tribune’s David Haugh said, “It’s bad TV. ... You know what though? It is entertaining. That is Jerry Jones. I think that there’s some elements that would be entertaining to be around on a regular basis.” WSCR-AM’s David Schuster said, “Is there some kind of epidemic going on with NFL owners? Isn’t Robert Kraft doing the same thing with acting?” (“Chicago Tribune Live,” Comcast SportsNet Chicago, 8/27).
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