SBD/August 28, 2012/Franchises

MLS Timbers Will Not Raise Season-Ticket Prices for '13

Timbers' ticket prices for the '11-12 season ranked 12th among the 19 MLS clubs
The MLS Timbers today will announce that they "won't raise season-ticket prices next season," according to John Canzano of the Portland OREGONIAN. Timbers Owner Merritt Paulson said, "Not a single ticket, not a single section." The club had "considered a modest increase (5 percent), especially given that there's a waiting list for tickets that the team says is 7,000 customers deep." Paulson said of the decision, "We're leaving some money on the table, and the business-side people are going to roll their eyes at me, but it just doesn't feel right." Canzano writes raising prices now "would just plain be flat wrong." Canzano: "Never mind that the Timbers' 2011-12 prices put them 12th among 19 Major League Soccer teams. Never mind that the organization could probably raise prices and still sell out Jeld-Wen Field." MLS execs "were surprised to learn on Monday that the Timbers decided against raising ticket prices." Paulson has "never much been interested in doing anything other than holding his own franchise accountable, and being its biggest fan." Meanwhile, the Timbers "drew 14,000 to a game featuring reserves on Sunday" (Portland OREGONIAN, 8/28).
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