SBD/August 28, 2012/Franchises

Eagles' Long-Term Deals Include Snapple, Red Cross; Team Loses 7-Eleven Sponsorship

Eagles Senior VP/Business Ari Roitman said that marketing deals with several major sponsors “are up for renewal this year and the team spent much of the summer securing long-term pacts with marketing partners Dietz & Watson, Snapple, Amoroso’s, SCA America and the American Red Cross," according to John George of the PHILADELPHIA BUSINESS JOURNAL. While some NFL teams have more than 100 sponsorship deals, the Eagles "limit their corporate partners to 46 in an effort to create more value for the limited supply.” The team does “not disclose specific financial details for their marketing agreements, but most of the major partnerships are believed to be valued at several hundreds of thousands of dollars per year.” George notes the “biggest change among the roster of Eagles sponsors is Coca-Cola replacing Pepsi, one of the team’s founding partners when it opened Lincoln Financial Field in 2003.” Roitman said that the only other “major corporate partner who did not renew for this season was 7-Eleven, and the team is in talks with potential new sponsors in the convenience store category.” The team also is “still looking to fill its automobile sponsor category, last occupied by Chrysler Jeep in 2008” (PHILADELPHIA BUSINESS JOURNAL, 8/24 issue).

ANGRY BIRDS BACK FOR MORE: The Eagles and Rovio Entertainment are launching a new version of the "Angry Birds" game which will be available exclusively on the team’s Facebook page. The game will feature 16 free levels which will unlock one at a time each week during the regular season. The game -- unique to the Eagles, Lincoln Financial Field, and Philadelphia -- will officially launch on Sept. 4 and a new level will be available the day after each Eagles game. The game also will introduce a new character, the Mighty Philadelphia Eagle (Eagles).
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