SBD/August 27, 2012/Research and Ratings

Overnight Ratings: Panthers-Jets Marks Second-Best NFL Preseason Game Since '04

NFL preseason games were in full swing over the weekend. NBC led the way with a 7.5 overnight Nielsen rating for last night's Panthers-Jets game, marking the second-best overnight for any preseason NFL game since '04 (tied with Bengals-Cowboys HOF Game in '10). The 7.5 is also up 15% from the net's comparable Saints-Raiders telecast last season. Meanwhile, Fox earned a 5.4 overnight for 49ers-Broncos yesterday afternoon and CBS earned a 4.9 overnight for Bears-Giants on Friday night. ABC aired its first NASCAR Sprint Cup telecast of the season on Saturday night, with the Irwin Tools Night Race from Bristol Motor Speedway earning a 3.7 overnight. That figure is up 19% from a 3.1 rating for the same race last year. ABC also earned a 2.2 rating for the Little League World Series World Championship yesterday, down 19% from last year's title game.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
NFL Preseason: Bears-Giants
8/22
CBS
8:00-11:15pm
4.9
LLWS: Int'l Championship: Japan-Panama
8/23
ABC
12:30-3:30pm
1.4
LLWS: U.S. Championship:
Goodlettsville, Tenn.-Petaluma, Calif.
8/23
ABC
3:30-7:00pm
2.3
NASCAR Sprint Cup: Irwin Tools Night Race (Bristol)
8/23
ABC
7:30-11:00pm
3.7
ATP World Tour: Winston-Salem Open:
John Isner d. Tomas Berdych
8/23
CBS
12:30-3:15pm
0.7
PGA Tour: FedCup Playoffs: The Barclays: Third Round
8/23
CBS
3:15-6:00pm
2.2
NFL Preseason: Texans-Saints
8/23
CBS
8:00-11:00pm
4.5
MLB: (regional)
8/23
Fox
4:00-7:15pm
1.8
USA Pro Cycling Challenge
8/23
NBC
2:00-4:00pm
0.5
Horse Racing: Travers Stakes
8/23
NBC
4:00-6:00pm
0.7
LLWS: World Championship: Japan-Goodlettsville, Tenn.
8/24
ABC
3:00-5:30pm
2.2
U.S. Open: Arthur Ashe Kids' Day
8/24
CBS
12:30-1:00pm
0.7
"U.S. Open Preview"
8/24
CBS
1:00-2:00pm
0.8
PGA Tour: FedCup Playoffs: The Barclays: Final Round
8/24
CBS
2:00-6:00pm
2.7
NFL Preseason: 49ers-Broncos
8/24
Fox
4:15-7:30pm
5.4
Sailing: America's Cup World Series
8/24
NBC
2:30-4:00pm
0.7
USA Pro Cycling Challenge
8/24
NBC
4:00-6:00pm
0.6
Madden NFL 13 Pigskin Pro-Am (taped)
8/24
NBC
7:00-8:00pm
1.8
NFL Preseason: Panthers-Jets
8/24
NBC
8:15-11:00pm
7.5

 

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