SBD/August 27, 2012/Research and Ratings

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  • Overnight Ratings: Panthers-Jets Marks Second-Best NFL Preseason Game Since '04

    NFL preseason games were in full swing over the weekend. NBC led the way with a 7.5 overnight Nielsen rating for last night's Panthers-Jets game, marking the second-best overnight for any preseason NFL game since '04 (tied with Bengals-Cowboys HOF Game in '10). The 7.5 is also up 15% from the net's comparable Saints-Raiders telecast last season. Meanwhile, Fox earned a 5.4 overnight for 49ers-Broncos yesterday afternoon and CBS earned a 4.9 overnight for Bears-Giants on Friday night. ABC aired its first NASCAR Sprint Cup telecast of the season on Saturday night, with the Irwin Tools Night Race from Bristol Motor Speedway earning a 3.7 overnight. That figure is up 19% from a 3.1 rating for the same race last year. ABC also earned a 2.2 rating for the Little League World Series World Championship yesterday, down 19% from last year's title game.

    The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    NFL Preseason: Bears-Giants
    8/22
    CBS
    8:00-11:15pm
    4.9
    LLWS: Int'l Championship: Japan-Panama
    8/23
    ABC
    12:30-3:30pm
    1.4
    LLWS: U.S. Championship:
    Goodlettsville, Tenn.-Petaluma, Calif.
    8/23
    ABC
    3:30-7:00pm
    2.3
    NASCAR Sprint Cup: Irwin Tools Night Race (Bristol)
    8/23
    ABC
    7:30-11:00pm
    3.7
    ATP World Tour: Winston-Salem Open:
    John Isner d. Tomas Berdych
    8/23
    CBS
    12:30-3:15pm
    0.7
    PGA Tour: FedCup Playoffs: The Barclays: Third Round
    8/23
    CBS
    3:15-6:00pm
    2.2
    NFL Preseason: Texans-Saints
    8/23
    CBS
    8:00-11:00pm
    4.5
    MLB: (regional)
    8/23
    Fox
    4:00-7:15pm
    1.8
    USA Pro Cycling Challenge
    8/23
    NBC
    2:00-4:00pm
    0.5
    Horse Racing: Travers Stakes
    8/23
    NBC
    4:00-6:00pm
    0.7
    LLWS: World Championship: Japan-Goodlettsville, Tenn.
    8/24
    ABC
    3:00-5:30pm
    2.2
    U.S. Open: Arthur Ashe Kids' Day
    8/24
    CBS
    12:30-1:00pm
    0.7
    "U.S. Open Preview"
    8/24
    CBS
    1:00-2:00pm
    0.8
    PGA Tour: FedCup Playoffs: The Barclays: Final Round
    8/24
    CBS
    2:00-6:00pm
    2.7
    NFL Preseason: 49ers-Broncos
    8/24
    Fox
    4:15-7:30pm
    5.4
    Sailing: America's Cup World Series
    8/24
    NBC
    2:30-4:00pm
    0.7
    USA Pro Cycling Challenge
    8/24
    NBC
    4:00-6:00pm
    0.6
    Madden NFL 13 Pigskin Pro-Am (taped)
    8/24
    NBC
    7:00-8:00pm
    1.8
    NFL Preseason: Panthers-Jets
    8/24
    NBC
    8:15-11:00pm
    7.5

     

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