SBD/August 27, 2012/Research and RatingsPrint All
NFL preseason games were in full swing over the weekend. NBC led the way with a 7.5 overnight Nielsen rating for last night's Panthers-Jets game, marking the second-best overnight for any preseason NFL game since '04 (tied with Bengals-Cowboys HOF Game in '10). The 7.5 is also up 15% from the net's comparable Saints-Raiders telecast last season. Meanwhile, Fox earned a 5.4 overnight for 49ers-Broncos yesterday afternoon and CBS earned a 4.9 overnight for Bears-Giants on Friday night. ABC aired its first NASCAR Sprint Cup telecast of the season on Saturday night, with the Irwin Tools Night Race from Bristol Motor Speedway earning a 3.7 overnight. That figure is up 19% from a 3.1 rating for the same race last year. ABC also earned a 2.2 rating for the Little League World Series World Championship yesterday, down 19% from last year's title game.
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. NFL Preseason: Bears-Giants8/22CBS8:00-11:15pm4.9 LLWS: Int'l Championship: Japan-Panama8/23ABC12:30-3:30pm1.4 LLWS: U.S. Championship:
Goodlettsville, Tenn.-Petaluma, Calif.8/23ABC3:30-7:00pm2.3
NASCAR Sprint Cup: Irwin Tools Night Race (Bristol)8/23ABC7:30-11:00pm3.7 ATP World Tour: Winston-Salem Open:
John Isner d. Tomas Berdych8/23CBS12:30-3:15pm0.7
PGA Tour: FedCup Playoffs: The Barclays: Third Round8/23CBS3:15-6:00pm2.2 NFL Preseason: Texans-Saints8/23CBS8:00-11:00pm4.5 MLB: (regional)8/23Fox4:00-7:15pm1.8 USA Pro Cycling Challenge8/23NBC2:00-4:00pm0.5 Horse Racing: Travers Stakes8/23NBC4:00-6:00pm0.7 LLWS: World Championship: Japan-Goodlettsville, Tenn.8/24ABC3:00-5:30pm2.2 U.S. Open: Arthur Ashe Kids' Day8/24CBS12:30-1:00pm0.7 "U.S. Open Preview"8/24CBS1:00-2:00pm0.8 PGA Tour: FedCup Playoffs: The Barclays: Final Round8/24CBS2:00-6:00pm2.7 NFL Preseason: 49ers-Broncos8/24Fox4:15-7:30pm5.4 Sailing: America's Cup World Series8/24NBC2:30-4:00pm0.7 USA Pro Cycling Challenge8/24NBC4:00-6:00pm0.6 Madden NFL 13 Pigskin Pro-Am (taped)8/24NBC7:00-8:00pm1.8 NFL Preseason: Panthers-Jets8/24NBC8:15-11:00pm7.5