IOC To Launch Digital Olympic Channel Bears Reorganize Business Staff Sources: NFL Hiring Tom Coughlin PGA Championship Not Moving From Charlotte MLS, SeatGeek Announce Partnership Bach Confident Rio Will Work Out Kinks ICC Match In Ohio Could Draw 80,000 Target Leaving Chip Ganassi's IndyCar Team Puma Planning For Bolt After Retirement Twitter Hoping Sports Help Future Financials
SBD/August 27, 2012/Research and RatingsPrint All
NFL preseason games were in full swing over the weekend. NBC led the way with a 7.5 overnight Nielsen rating for last night's Panthers-Jets game, marking the second-best overnight for any preseason NFL game since '04 (tied with Bengals-Cowboys HOF Game in '10). The 7.5 is also up 15% from the net's comparable Saints-Raiders telecast last season. Meanwhile, Fox earned a 5.4 overnight for 49ers-Broncos yesterday afternoon and CBS earned a 4.9 overnight for Bears-Giants on Friday night. ABC aired its first NASCAR Sprint Cup telecast of the season on Saturday night, with the Irwin Tools Night Race from Bristol Motor Speedway earning a 3.7 overnight. That figure is up 19% from a 3.1 rating for the same race last year. ABC also earned a 2.2 rating for the Little League World Series World Championship yesterday, down 19% from last year's title game.
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. NFL Preseason: Bears-Giants8/22CBS8:00-11:15pm4.9 LLWS: Int'l Championship: Japan-Panama8/23ABC12:30-3:30pm1.4 LLWS: U.S. Championship:
Goodlettsville, Tenn.-Petaluma, Calif.8/23ABC3:30-7:00pm2.3
NASCAR Sprint Cup: Irwin Tools Night Race (Bristol)8/23ABC7:30-11:00pm3.7 ATP World Tour: Winston-Salem Open:
John Isner d. Tomas Berdych8/23CBS12:30-3:15pm0.7
PGA Tour: FedCup Playoffs: The Barclays: Third Round8/23CBS3:15-6:00pm2.2 NFL Preseason: Texans-Saints8/23CBS8:00-11:00pm4.5 MLB: (regional)8/23Fox4:00-7:15pm1.8 USA Pro Cycling Challenge8/23NBC2:00-4:00pm0.5 Horse Racing: Travers Stakes8/23NBC4:00-6:00pm0.7 LLWS: World Championship: Japan-Goodlettsville, Tenn.8/24ABC3:00-5:30pm2.2 U.S. Open: Arthur Ashe Kids' Day8/24CBS12:30-1:00pm0.7 "U.S. Open Preview"8/24CBS1:00-2:00pm0.8 PGA Tour: FedCup Playoffs: The Barclays: Final Round8/24CBS2:00-6:00pm2.7 NFL Preseason: 49ers-Broncos8/24Fox4:15-7:30pm5.4 Sailing: America's Cup World Series8/24NBC2:30-4:00pm0.7 USA Pro Cycling Challenge8/24NBC4:00-6:00pm0.6 Madden NFL 13 Pigskin Pro-Am (taped)8/24NBC7:00-8:00pm1.8 NFL Preseason: Panthers-Jets8/24NBC8:15-11:00pm7.5