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SBD/August 27, 2012/Labor and Agents
Djokovic Leaves CAA Sports, Says It Was Time "To Move On"
Published August 27, 2012
RIGHT HAND MAN: In N.Y., Peter Lattman writes no task “is too menial” for IMG agent Max Eisenbud when it comes to his “prized client” Maria Sharapova, who Eisenbud has represented since she was 12. WTA CMO Andrew Walker said, “You could fairly say that Max and Maria have the most successful agent-player relationship in the history of the game.” Lattman notes despite having “earned millions of dollars meticulously managing Sharapova’s career,” Eisenbud “prefers to stay behind the scenes.” Though Sharapova “started turning heads at 13 with strong performances on the international junior circuit, Eisenbud resisted smaller sponsorship deals.” Instead, “confident of bigger offers to come, he primed the IMG sales force … by sending continual updates on her progress.” And in ‘04, when Sharapova “won Wimbledon at 17, companies were tripping over one another to sign her” (N.Y. TIMES, 8/27).