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SBD/August 24, 2012/Marketing and Sponsorship
Top Two Picks In NFL Draft Offer Contrasting Strategies For Signing Endorsements
Published August 24, 2012
PRESEASON HYPE: In Indianapolis, Phillip Wilson noted the preseason Colts-Redskins game on Saturday is being “promoted on a T-shirt,” and the move indicates the “immediate marketability” of Luck and Griffin. Indianapolis-based retailer MainGate President & CEO David Moroknek said that the "QB Showdown" T-shirt was launched in both the Indianapolis and DC markets late last week, and “has already sold half of its stock” (INDIANAPOLIS STAR, 8/23). ESPN.com’s Paul Kuharsky noted the shirt is selling for $35. Kuharsky: “If you see that shirt and say, ‘Hey, I’d like to walk around in one of those,’ I beg you to reconsider” (ESPN.com, 8/21).