Jack Link's Gets Creative With Draft Exposure Adams, Davis Make Fashion Statements At Draft Nike, Under Armour, Adidas Not Interested In Lonzo Ball Nationwide Assessing Earnhardt Jr. Sponsorship Danica Continues Sponsorships With Non-Profits Municipal Credit Union Signs With NFL Jets James, Carter Recount Turning Down Reebok FedEx Signs Multiyear NFL Extension Woods' Endorsement Deals Suffer From Layoff NFL Players Inc. Moves Ride-Share Deal To Lyft
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SBD/August 24, 2012/Marketing and Sponsorship
Top Two Picks In NFL Draft Offer Contrasting Strategies For Signing Endorsements
Published August 24, 2012
PRESEASON HYPE: In Indianapolis, Phillip Wilson noted the preseason Colts-Redskins game on Saturday is being “promoted on a T-shirt,” and the move indicates the “immediate marketability” of Luck and Griffin. Indianapolis-based retailer MainGate President & CEO David Moroknek said that the "QB Showdown" T-shirt was launched in both the Indianapolis and DC markets late last week, and “has already sold half of its stock” (INDIANAPOLIS STAR, 8/23). ESPN.com’s Paul Kuharsky noted the shirt is selling for $35. Kuharsky: “If you see that shirt and say, ‘Hey, I’d like to walk around in one of those,’ I beg you to reconsider” (ESPN.com, 8/21).