WTA Launches "40 Love" Ad Campaign Fox Ties Super Bowl Ad Sales To FS1 RGIII Signs Endorsement Deal With USAA Bat Sponsors Big In College Baseball Rose Stands To Cash In From U.S. Open Win HP, NASCAR Sign Three-Year Deal NCAA Could Seek Legal Costs In O'Bannon Case Octopus Pants Cause Stir At U.S. Open NBC Sports Concludes Successful Upfront Season Mets Decide Against Dating Website Pitch
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SBD/August 24, 2012/Marketing and Sponsorship
Top Two Picks In NFL Draft Offer Contrasting Strategies For Signing Endorsements
Published August 24, 2012
PRESEASON HYPE: In Indianapolis, Phillip Wilson noted the preseason Colts-Redskins game on Saturday is being “promoted on a T-shirt,” and the move indicates the “immediate marketability” of Luck and Griffin. Indianapolis-based retailer MainGate President & CEO David Moroknek said that the "QB Showdown" T-shirt was launched in both the Indianapolis and DC markets late last week, and “has already sold half of its stock” (INDIANAPOLIS STAR, 8/23). ESPN.com’s Paul Kuharsky noted the shirt is selling for $35. Kuharsky: “If you see that shirt and say, ‘Hey, I’d like to walk around in one of those,’ I beg you to reconsider” (ESPN.com, 8/21).