SBD/August 24, 2012/Marketing and Sponsorship

Serves & Volleys: Lindt & Sprungli Chocolate Releases New Ad Featuring Roger Federer

Swiss chocolatier Lindt & Sprungli USA announced the launch of a new ad campaign featuring tennis player Roger Federer. The 30-second spot titled "Lost," which was developed by Gotham Inc., shows Federer having trouble finding his bag at an airport. The company also will give fans a chance to attend the ‘13 Sony Ericsson Open, through the "Perfect Match" sweepstakes on Facebook. Lindt & Sprungli also is creating a limited-edition Lindor truffles product featuring Federer to be sold at Lindt Chocolate Shops in N.Y. (Lindt & Sprungli). The ad will “begin airing on ABC, CBS, NBC and cable/syndicates on the morning of Sept. 3 (MEDIAPOST.com, 8/23).

GETTING CHIPPY: Three-time U.S. Open champion Kim Clijsters appeared on "CBS This Morning" Friday, and host Charlie Rose noted the Babolat racquet Clijsters plays with has a “computer chip in it.” Clijsters said she first played with the interactive racquet at this year’s French Open and “it has sensors in the grip” called “Babolat Play and Connect.” Clijsters: “Tennis has become so technical, we have statistics about everything, but this racquet actually gives you so much information. ... For any pro it’s a detail that can make such a big difference” (“CBS This Morning,” CBS, 8/24).

DON'T BE DECEIVED
: The WALL STREET JOURNAL’s Seth Stevenson writes tennis player Novak Djokovic would seem “at first glance to be a spokesman more suited to endorsing a sports brand like Nike or Adidas, rather than a casual-wear brand like Uniqlo.” But he “provides instant global visibility of a sort” Uniqlo Founder Tadashi Yanai “craves.” Djokovic has “already notched a signature accomplishment Yanai-san envies: He's reached number one in the world” on the court (WALL STREET JOURNAL, 8/24).
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