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SBD/August 23, 2012/Research and Ratings
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Sports Fans In New England Feel Patriots' Kraft Doing Best Job Among Local Owners
New England sports fans feel Patriots Owner Robert Kraft has done the best job among the region's pro team owners over the past five years, according to data from Channel Media & Market Research. Forty-two percent of respondents felt Kraft was doing the best job, while the Celtics ownership group, led by Wyc Grousbeck and Steve Pagliuca, ranked second at 23%. Only 12% of fans felt Red Sox ownership, led by John Henry, Tom Werner and Larry Lucchino, was doing the best job over the last five years. Kraft also was the owner fans admired the most for what he has done for his team and fans over the past five years. Bruins Owner Jeremy Jacobs ranked second. Fans were also asked which of the teams’ leadership (President, GM, CEO, etc.) was doing the best job right now. Patriots President Jonathan Kraft ranked first with 42%, followed by Bruins President Cam Neely and Celtics President of Basketball Operations Danny Ainge. The “Patriots 5th Quarter” show on WBZ-CBS and TV38 also ranked as fans’ favorite local sports show (21%). NESN’s “Red Sox Gameday” ranked second with 18% (Channel Media & Market Research).
Which owner do you believe has done the best job with their teamover the past five years?
TEAM OWNER(S) %Patriots Robert Kraft 42%Celtics Wyc Grousbeck, Steve Pagliuca, Boston Basketball Partners 23%Bruins Jeremy Jacobs 19%Red Sox John Henry, Tom Werner, Larry Lucchino 12%Revolution Robert Kraft 4%Which of the following teams' ownership do you admire the most for what they have done for their team and fans over the past five years?
TEAM OWNER(S) %Patriots Robert Kraft 38%Bruins Jeremy Jacobs 22%Celtics Wyc Grousbeck, Steve Pagliuca, Boston Basketball Partners 19%Red Sox John Henry, Tom Werner, Larry Lucchino 12%Revolution Robert Kraft 9%Which of the following teams' leadership (President, GM, CEO, operations) do you believe is doing the best job right now?TEAM EXEC %Patriots President Jonathan Kraft 42%Bruins President Cam Neely 26%Celtics President of Basketball Operations Danny Ainge 21%Red Sox Red Sox GM Ben Cherington 7%Revolution President Jonathan Kraft 5%What is your favorite local TV show?SHOW NET %"Patriots 5th Quarter" WBZ-CBS, TV38 21%"Red Sox Gameday" NESN 18%"Bruins Overtime Live" NESN 13%"Uno's Sports Tonight" Comcast SportsNet New England 11%"Sports Final" WBZ-CBS 9%METHODOLOGY: The online poll was conducted among more than 7,200 New England sports fans, ages 18+, from July 22-August 12. Respondents came from Connecticut, Massachusetts, Maine, New Hampshire, Rhode Island and Vermont, with each fan saying they followed at least one of the regional teams at least some of the time.




