SBD/August 23, 2012/Marketing and Sponsorship

Marketplace Roundup

Oregon, Nike have not yet revealed how many uni combinations will be available
ESPN.com’s Paul Lukas reviewed the Univ. of Oregon football uniforms for the upcoming season, originally unveiled by UO in the '12 Rose Bowl against Wisconsin, but first detailed yesterday by Nike. Lukas: "Lots of college football teams have been unveiling new uniforms in recent weeks, but there's one team that will always get the highest billing: Oregon.” UO and Nike are “being coy about how many pant and helmet colors will be available for mixing and matching,” but there is word that a “metallic green helmet will be part of the mix.” Lukas: “I always liked the winged jerseys from the past few years and don't particularly care for the new feathered design” (ESPN.com, 8/22).

GOING DOWN HILL? In Vancouver, Zoe McKnight notes Gold Medal-winning Canadian skier Ashleigh McIvor "is suing the juice company that had agreed to sponsor her" after the '10 Vancouver Games. McIvor "signed a $45,000 contract with the Vancouver company YJ Sciences, Inc., formerly known as Our World Network Inc., in November 2010 to be the brand ambassador for 'Youth Juice.'" McIvor said the company "appeared to lose interest" in her after a knee injury in '11. Court documents show that the YJ Sciences "owes McIvor $10,000 for a 2010 photo shoot, as well as monthly payments of $5,000 from January to July 2011" (VANCOUVER SUN, 8/23).

A-TEN-HUT! Paciolan yesterday announced that the U.S. Military Academy will be continuing its 26-year partnership with the ticketing firm. Army has been working with Paciolan since '86 (Paciolan).

CLARIFICATION: A story that ran in Tuesday’s issue of THE DAILY should have stated IMG Academy is going to merge its independent athletic programs under one new name. As part of the change, Nick Bollettieri and the Bollettieri name will continue to play an active role within the tennis program, and IMG's relationship with Pro Football HOFer John Madden will remain unchanged.
Return to top

Related Topics:

Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug