Humama Opts Out Of PGA Tour Event Kraft Expands NHL Deal To Include U.S. Stewart: Sponsors Have Stuck By Our Side Adidas Struggling In U.S. Market Westbrook's New Line Tests Fashion Boundaries Sales Of Devon Still Jerseys Nearing 10,000 Medtronic Extends Twin Cities Marathon Deal Lakers' Lin Pokes Fun At Ad Campaigns In New Spot Nike Leaving Snowboarding, Freeskiing Industry Jeter Has Most Popular MLB Jersey
Upcoming Conferences and Events
SBD/August 23, 2012/Marketing and Sponsorship
Published August 23, 2012
GOING DOWN HILL? In Vancouver, Zoe McKnight notes Gold Medal-winning Canadian skier Ashleigh McIvor "is suing the juice company that had agreed to sponsor her" after the '10 Vancouver Games. McIvor "signed a $45,000 contract with the Vancouver company YJ Sciences, Inc., formerly known as Our World Network Inc., in November 2010 to be the brand ambassador for 'Youth Juice.'" McIvor said the company "appeared to lose interest" in her after a knee injury in '11. Court documents show that the YJ Sciences "owes McIvor $10,000 for a 2010 photo shoot, as well as monthly payments of $5,000 from January to July 2011" (VANCOUVER SUN, 8/23).
A-TEN-HUT! Paciolan yesterday announced that the U.S. Military Academy will be continuing its 26-year partnership with the ticketing firm. Army has been working with Paciolan since '86 (Paciolan).
CLARIFICATION: A story that ran in Tuesday’s issue of THE DAILY should have stated IMG Academy is going to merge its independent athletic programs under one new name. As part of the change, Nick Bollettieri and the Bollettieri name will continue to play an active role within the tennis program, and IMG's relationship with Pro Football HOFer John Madden will remain unchanged.