Starwood To Announce Deal With MLB Harden Partakes In Unique Foot Locker Ad Nationwide Unveils Earnhardt '16 Paint Scheme Oyo Sports Adding More Digital Toy Products Marketplace Roundup Wisconsin Adds Under Armour, Fermata Deals Under Armour Plans Local Production Model NBA Rolls Out New Marketing Campaign Marketers, Moviemakers Love Ronda Rousey Marketplace Roundup
SBD/August 23, 2012/Marketing and Sponsorship
Published August 23, 2012
GOING DOWN HILL? In Vancouver, Zoe McKnight notes Gold Medal-winning Canadian skier Ashleigh McIvor "is suing the juice company that had agreed to sponsor her" after the '10 Vancouver Games. McIvor "signed a $45,000 contract with the Vancouver company YJ Sciences, Inc., formerly known as Our World Network Inc., in November 2010 to be the brand ambassador for 'Youth Juice.'" McIvor said the company "appeared to lose interest" in her after a knee injury in '11. Court documents show that the YJ Sciences "owes McIvor $10,000 for a 2010 photo shoot, as well as monthly payments of $5,000 from January to July 2011" (VANCOUVER SUN, 8/23).
A-TEN-HUT! Paciolan yesterday announced that the U.S. Military Academy will be continuing its 26-year partnership with the ticketing firm. Army has been working with Paciolan since '86 (Paciolan).
CLARIFICATION: A story that ran in Tuesday’s issue of THE DAILY should have stated IMG Academy is going to merge its independent athletic programs under one new name. As part of the change, Nick Bollettieri and the Bollettieri name will continue to play an active role within the tennis program, and IMG's relationship with Pro Football HOFer John Madden will remain unchanged.