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Marketing and Sponsorship

Marketplace Roundup

ESPN.com’s Paul Lukas reviewed the Univ. of Oregon football uniforms for the upcoming season, originally unveiled by UO in the '12 Rose Bowl against Wisconsin, but first detailed yesterday by Nike. Lukas: "Lots of college football teams have been unveiling new uniforms in recent weeks, but there's one team that will always get the highest billing: Oregon.” UO and Nike are “being coy about how many pant and helmet colors will be available for mixing and matching,” but there is word that a “metallic green helmet will be part of the mix.” Lukas: “I always liked the winged jerseys from the past few years and don't particularly care for the new feathered design” (ESPN.com, 8/22).

GOING DOWN HILL? In Vancouver, Zoe McKnight notes Gold Medal-winning Canadian skier Ashleigh McIvor "is suing the juice company that had agreed to sponsor her" after the '10 Vancouver Games. McIvor "signed a $45,000 contract with the Vancouver company YJ Sciences, Inc., formerly known as Our World Network Inc., in November 2010 to be the brand ambassador for 'Youth Juice.'" McIvor said the company "appeared to lose interest" in her after a knee injury in '11. Court documents show that the YJ Sciences "owes McIvor $10,000 for a 2010 photo shoot, as well as monthly payments of $5,000 from January to July 2011" (VANCOUVER SUN, 8/23).

A-TEN-HUT! Paciolan yesterday announced that the U.S. Military Academy will be continuing its 26-year partnership with the ticketing firm. Army has been working with Paciolan since '86 (Paciolan).

CLARIFICATION: A story that ran in Tuesday’s issue of THE DAILY should have stated IMG Academy is going to merge its independent athletic programs under one new name. As part of the change, Nick Bollettieri and the Bollettieri name will continue to play an active role within the tennis program, and IMG's relationship with Pro Football HOFer John Madden will remain unchanged.

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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