Turner Sports Selling Single-Sponsor Ad Breaks Monster Easing Into NASCAR Title Sponsorship Could Mookie Betts Be Next Face Of Baseball? Nike Uses Davis For ASG Weekend "Equality" Ads Marketplace Roundup Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market LeBron's Power Seeps Into Non-Sports Entertainment Maddux Pranks Bryant For Red Bull Video Marketplace Roundup
SBD/August 23, 2012/Marketing and Sponsorship
Djokovic Takes Active Approach In Collaboration Process For New Uniqlo Apparel Line
Published August 23, 2012
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MEN ARE FROM MARS...: In Boston, Christopher Muther wrote tennis player Venus Williams is “scaling back her previous attempts to turn the tennis court into a runway,” as the newest items from her fashion line EleVen "are a far cry from the eyebrow-raising ensembles" she wore to the French Open and Wimbledon. Williams' line of activewear is “a combination of geometric prints, watercolor art, and classic solids,” and is “heavy on tennis skirts and athletic wear.” She also designed a “Wonder Woman-inspired Olympic outfit to match” her sister Serena Williams’ tennis garb. Venus Williams said, “What I try to make is something that’s fun and colorful. There’s been a lot of white in tennis clothes, and that’s not what I want.” Muther noted she also is “designing menswear" (BOSTON GLOBE, 8/22).
NEW FOR NEW YORK: In N.Y., Joanna Nikas reports Ralph Lauren gear will be "worn by court officials” at the U.S. Open. The “limited-edition replicas of those same outfits from the brand’s U.S. Open line -- worn by everyone from line judges to ball boys and girls -- will go on sale starting Monday.” The pieces, which include “exposed-zipper tennis dresses and color-blocked polos, will be on sale at the Arthur Ashe Stadium shop, as well as in select stores” (N.Y. TIMES, 8/23).