SBD/August 22, 2012/Marketing and Sponsorship
American Family Insurance To Title Sponsor USA Today's HS All-American Teams
Published August 22, 2012
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As Gannett's USA Today Sports Media Group moves toward recasting its media holdings as a property, it has sold what it hopes is a template deal, bringing on American Family Insurance as title sponsor of various USA Today All-American high school teams. The first American Family Insurance All-USA team will be unveiled tomorrow, with the selection of the '12 preseason high school football team at USA Today High School Sports (www.usatodayhss.com) and in the print edition of USA Today. USA Today/Gannett Sports also create branded digital content under the deal, along with local and regional media extensions across various Gannett media properties. Eric Bechtel's Ideaquest negotiated the deal for American Family Insurance. The USA Today/Gannett affiliation continues American Family Insurance's collection of high school sports assets, which also encompasses the title to the High School Slam Dunk & 3-Point Championships, and sponsorship roles in the Under Armour All-America football game, the U.S. Army All-American Bowl and the McDonald’s All-American Basketball Games.
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