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Marketing and Sponsorship

I Got Your Back: Sponsors Staying With Red Sox Despite Disappointing Season

Red Sox Exec VP & COO Sam Kennedy yesterday said that the "ballclub's front office was 'extremely, extremely disappointed' in the team's performance this season but he added that its sponsorship base of nearly 100 local and national companies has stood firmly by its side," according to Ira Kantor of the BOSTON HERALD. Kennedy said, "People are not investing in the Red Sox for one season. However, we are realistic and we understand if we don't demonstrate the skills and actions necessary to improve over the long run, there will be the negative impacts of a losing team and a team that doesn't perform up to expectations." Team sponsors Covidien and Dunkin' Donuts yesterday said that they "had no plans to restructure their partnerships with the team." Chicago-based SportsCorp. President Marc Ganis said that most sponsors "would stay on board 'for at least the near term.'" He said, "You never want to be the sponsor that leads the exodus" (BOSTON HERALD, 8/22).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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