McIlroy Experimenting With TaylorMade Clubs Sources: Two Issues Remain Before Pistons Move Farmers Insurance Leaving Hendrick's NASCAR Ops College Endorsements Affecting Under Armour Profits NFL Ad Sales Are Down 14% From Last September LPGA's Bay Area Tour Stop Loses Sponsor Fanatics To Get Rights To NHL Playoff Apparel Fox Sees High Demand For World Series Ads Sources: Talks To Move Pistons To Downtown Continue Phelps Stars Alongside McBride In "Call Of Duty" Ad
SBD/August 22, 2012/Marketing and Sponsorship
PNC Bank Out As Pistons' Presenting Sponsor, But Signs On With Univ. of Michigan
Published August 22, 2012
FINANCE 101: The Univ. of Michigan and PNC Bank's three-year agreement begins immediately and runs through June 30, 2015. PNC Bank will become the presenting sponsor of the "Inside Michigan Football" television show on FS Detroit. In addition, PNC Bank will have an advertising presence during the "Inside Michigan Basketball" show with coach John Beilein, and radio broadcasts of both football and men's basketball. Under the terms of the agreement, PNC will be able to use Michigan's “Block M" in advertising, marketing and promotional materials that will be prominent in the bank's signage at Crisler Center and Yost Ice Arena. The deal was negotiated by UM's multimedia rights partner IMG College (Michigan).