NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Nike's Phil Knight Stepping Down In '16 Notre Dame Signs Licensing Deal With Fermata Steph Curry Tops In NBA Jersey Sales
SBD/August 22, 2012/Marketing and Sponsorship
Urban League Says Price Of Nike's New LeBron Shoes Is "Insensitive" In Light Of Economy
Published August 22, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
WHAT'S THE DIFFERENCE? In Orlando, George Diaz wrote, “The $315 price tag is insane, for sure, but is it much different than an adidas Chicago Bulls Revolution 30 Custom Authentic Alternate Jersey that sells for as much as $289.99? Or a Peyton Manning jersey that sells for $99.99? Or an Alex Rodriguez authentic road jersey that sells for $184.99?” Stuff with “authentic” major league brands “are always pricey, and although it would be really nice if LeBron and the rest of corporate America decided to show some compassion by cutting the price to $29.99, it wouldn’t make much business sense” (ORLANDOSENTINEL.com, 8/21).