Jordan Talks Federer Shoe Collaboration Ford Field Gets Title Sponsor For Bowl Game Mazda Inks Deal With Competitor Group Serves & Volleys McDonald's Preps Three Promos Around NFL Season Cowboys, Hublot Unveil Limited Edition Watches U.S. Open Sponsors Go Digital With Activations UA Alters Approach To Women's Activewear Marketplace Roundup Stan Wawrinka Re-Signs With Yonex
Upcoming Conferences and Events
SBD/August 22, 2012/Marketing and Sponsorship
Urban League Says Price Of Nike's New LeBron Shoes Is "Insensitive" In Light Of Economy
Published August 22, 2012
WHAT'S THE DIFFERENCE? In Orlando, George Diaz wrote, “The $315 price tag is insane, for sure, but is it much different than an adidas Chicago Bulls Revolution 30 Custom Authentic Alternate Jersey that sells for as much as $289.99? Or a Peyton Manning jersey that sells for $99.99? Or an Alex Rodriguez authentic road jersey that sells for $184.99?” Stuff with “authentic” major league brands “are always pricey, and although it would be really nice if LeBron and the rest of corporate America decided to show some compassion by cutting the price to $29.99, it wouldn’t make much business sense” (ORLANDOSENTINEL.com, 8/21).