Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY Flacco Stars In Humorous Pepsi, Tostitos Ad Topps Signs Astros SS Carlos Correa Skechers To Title Sponsor L.A. Marathon College Football Players Snag Trademarks Nike Dragged Into Armstrong-Gov't Dispute
SBD/August 22, 2012/Marketing and Sponsorship
Urban League Says Price Of Nike's New LeBron Shoes Is "Insensitive" In Light Of Economy
Published August 22, 2012
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WHAT'S THE DIFFERENCE? In Orlando, George Diaz wrote, “The $315 price tag is insane, for sure, but is it much different than an adidas Chicago Bulls Revolution 30 Custom Authentic Alternate Jersey that sells for as much as $289.99? Or a Peyton Manning jersey that sells for $99.99? Or an Alex Rodriguez authentic road jersey that sells for $184.99?” Stuff with “authentic” major league brands “are always pricey, and although it would be really nice if LeBron and the rest of corporate America decided to show some compassion by cutting the price to $29.99, it wouldn’t make much business sense” (ORLANDOSENTINEL.com, 8/21).