Fox Sells Out Of Super Bowl XLVIII Inventory Adidas Unveils World Cup Ball Jaguars Name New Agency Of Record Kobe, Messi In New Turkish Airlines Ad Oberto Launches Campaign With Louie Vito Marketplace Roundup McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Auburn Merchandise Selling Quickly Stewart To Grace NASCAR Video Game Cover
SBD/August 22, 2012/Marketing and Sponsorship
Urban League Says Price Of Nike's New LeBron Shoes Is "Insensitive" In Light Of Economy
Published August 22, 2012
WHAT'S THE DIFFERENCE? In Orlando, George Diaz wrote, “The $315 price tag is insane, for sure, but is it much different than an adidas Chicago Bulls Revolution 30 Custom Authentic Alternate Jersey that sells for as much as $289.99? Or a Peyton Manning jersey that sells for $99.99? Or an Alex Rodriguez authentic road jersey that sells for $184.99?” Stuff with “authentic” major league brands “are always pricey, and although it would be really nice if LeBron and the rest of corporate America decided to show some compassion by cutting the price to $29.99, it wouldn’t make much business sense” (ORLANDOSENTINEL.com, 8/21).