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SBD/August 21, 2012/Media
Kentucky, Louisville Among Growing List Of Schools Monitoring Athletes' Social Media Use
Published August 21, 2012
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MONITORING THE MASSES: In San Jose, Jeff Faraudo reports Cal Dir of Football Social Media & Alumni Relations Delaney Gallagher will handle Cal's football alumni relations, but spend the “bulk of his time ... monitoring Facebook and Twitter for anything related to Cal football -- and especially recruiting.” Gallagher said, "I'm on there all day, from the moment I get in, to the moment I go to bed. It's part of the job. It's a necessity.” Cal football coach Jeff Tedford said, “It's not like we had our head buried in the sand by any means. But to monitor that 24 hours a day, no one has time for that -- especially me -- unless you can specifically have someone who that's their role.” Faraudo notes it is now “Gallagher’s job to deliver Cal’s digital message and to track the recruiting chatter and loop Tedford and his staff into anything relevant.” Cal AD Sandy Barbour said that being “on board with social media is ‘non-negotiable’ these days” (SAN JOSE MERCURY NEWS, 8/21).
AN ISSUE IN THE PROS, TOO: The NFL Giants faced an internal issue after a locker-room video of DE Jason Pierre-Paul dunking CB Prince Amukamara appeared on the Twitter feed of P Steve Weatherford. The N.Y. Daily News’ Bob Raissman said social media is “becoming a problem for these teams.” Raissman: “You have the coach of the Cincinnati Bengals saying his guys can't tweet. You have a lot of restrictions being placed because these guys can't handle it.” SportsNet N.Y.’s Eamon McAnaney said, “People do dumb things with smartphones" (“Daily News Live,” SportsNet N.Y., 8/20). NBC Sports Network’s Amani Toomer said, “Since Twitter came out, there is no way you’re going to be able to keep some of this stuff (in). ... Stuff like this will come out and we’ve only seen the tip of the iceberg” ("NBC Sports Talk," NBC Sports Network, 8/20).