Lochte Loses Four Sponsors In One Day NBC Wants Premium On "TNF" Ads Sponsor Loss Impacting HScott Motorsports' Future UA Unveils Latest "It Comes From Below" Video Marketplace Roundup Rams Debut First Marketing Campaign In L.A. DraftKings Ads Focus On Fan Engagement Dollar General Title Sponsoring Mobile Bowl Game Marketplace Roundup NBA Teams Talking Jersey Deal With Emirates
SBD/August 21, 2012/Marketing and Sponsorship
Published August 21, 2012
TOWEL TANGO: In Pittsburgh, Paula Reed Ward noted a federal lawsuit against a company “selling an Italian-language version of the Terrible Towel was dismissed Friday after both parties agreed the product was no longer being sold.” The AVS Foundation, “which holds the trademark, filed the complaint along with the Pittsburgh Steelers against Nicholas Rossi and Husky Homes Inc., doing business as Tanto Abruzzo, and Squirrel Hill News Stand.” At a hearing before U.S. District Judge Arthur Schwab on Friday, Rossi “assured the court he no longer produces the towels” (POST-GAZETTE.com, 8/20).
ENTER THE DRAGON: ESPN.com’s Michael Huang noted apparel company RYU has “teamed up with the Bruce Lee Foundation to offer a new product that inspires both MMA fans and athletes.” RYU's limited-edition Warrior hoodie debuted early this month and stitched on the shirt "is Lee’s mantra: 'Walk On,' which resonates with MMA fighters who persevere through adversity” (ESPN.com, 8/19).